private label

Private Label

Mintel’s Private Label market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Private Label industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Rising food costs have elevated store brands' profile, but their value extends well beyond price. Addressing different aspects of value is critical to success. Joel Gregoire, Associate Director of Food & Drink Reports ..."
    “Inflation has given private label food and drink a big short-term boost as shoppers have looked for ways to stretch their grocery budgets. To maintain growth in the long run, however, retailers will need to continue evolving store brands beyond savings alone. Private label offers a unique opportunity for retailers..."
    “While private label food and drink lost market share in 2020 and 2021 amid the disruption of the pandemic, it is likely to regain momentum in 2022 as spiking inflation makes the savings of store brands more compelling. The full potential of private label, however, revolves around more than just ..."
    “Private label food and drink products were making slow but steady gains before the pandemic and have the potential to do so long after. Grocery retailers continue to invest in their product portfolios and see them not just as a way to cater to price-conscious shoppers but also as an..."
    “Store brands have been deeply integrated into Canadians’ grocery baskets for a long time. COVID-19 has only served to deepen their importance. Beyond the pandemic, private label will continue to play an important role in Canada’s grocery landscape, serving as a way to deliver value to customers, a means to..."