Mintel’s Technology market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Technology industry.

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Categories Related to: 'Technology'

Categories Related to: 'Technology'

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    Smartphone ownership is near universal and purchase cycles are slowing down, so brands are looking to new formats and genAI functionality to stand out. Younger men have the shortest tenure with any particular phone, and they also lead in owning wearables. Overall, about 20% of consumers get a new phone..."
    Younger men lead in adoption and interest. Meanwhile, gen AI implementation will drive innovation but will turn some tracking-averse consumers off. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    2023 saw an explosion in the capability of generative AI and consumers are growing increasingly uneasy. Michael Lloy, Research Analyst ..."
    Most consumers feel nervous about generative AI and its future implications. Market investment is soaring, with a greater focus on enterprise applications. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    In the face of growing innovation increasing the range of options available and AI capabilities of those devices, economic challenges remain the greatest barrier. Michael Lloy, Research Analyst ..."
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    The future of the metaverse remains unclear, but consumers can see the potential to evolve the ecommerce experience, giving retailers and brands room to experiment. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    Streaming audio services risk commoditization and need to show subscribers how they are different and provide a better value to get them to stay longer, spend more. Fiona O'Donnell, Director of Multicultural, Technology, Media and Gaming ..."
    “Despite some monumental developments in the tech space over the past few years, like the widespread adoption of 5G and exciting developments in the AR/VR space, there really hasn’t been much disruption in the smartphone space. The “Big 3” still dominate market share under their brand umbrellas that include flanker..."
    “Who doesn’t want to make their children happy? Parents across the nation are willing to spend what it takes. Between tech for school, tech for fun and a list of on-demand video content subscriptions, parents are shelling out dollars on their kids’ tech and digital media needs. Families (and consumers..."
    “The economic sentiment for most of last year was that the US was headed towards a downturn, as inflation ran rampant in tandem with quickly rising interest rates. Over a year from when prices peaked at a more than 40-year high, however, the US economy has continued to defy the..."
    “Internet is an essential service that’s integral to the lives of nearly all Canadians. COVID-19 had highlighted the importance of affordable access to unlimited home internet, a service that most consumers report is crucial to maintaining their lifestyle. In recent years, the government has made great strides towards its goal..."
    “Speed and reliability are the key factors consumers look for in home internet service. Price is important and more engaged consumers will work the system to create value themselves. Meanwhile, as traditional mobile wireless makes a stronger push into the market, and as home internet providers increasingly offer mobile phone..."
    “Screen device technologies are constantly evolving, but content and use cases that take advantage of these capabilities often lag behind. Businesses need to stay up to date to remain competitive and to avoid overextending themselves chasing fleeting gimmicks.” – Brian Benway, Gaming and Entertainment Analyst This Report looks at the following..."