technology

Technology

Mintel’s Technology market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Technology industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Technology'

Categories Related to: 'Technology'

    All Industries
    All in this Category

    Industry

    Market

    Report Type

    Published Year

    Amid global uncertainty and economic pressures, half of consumers feel that technology helps support their overall wellness, reflecting a willingness to embrace technology as a solution when it comes to supporting everything from physical to emotional health. As consumers adjust to the lasting disruptions of the pandemic, technological innovations can..."
    A saturated and mature mobile network market has homogenized the product and the messaging; leading to a situation where the goal is hitting the right person at the right time with the right message. With Apple’s upcoming next level in-phone AI functionality, the market will get a much needed innovation to..."
    Smartphone ownership is near universal and purchase cycles are slowing down, so brands are looking to new formats and genAI functionality to stand out. Younger men have the shortest tenure with any particular phone, and they also lead in owning wearables. Overall, about 20% of consumers get a new phone..."
    Younger men lead in adoption and interest. Meanwhile, gen AI implementation will drive innovation but will turn some tracking-averse consumers off. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    2023 saw an explosion in the capability of generative AI and consumers are growing increasingly uneasy. Michael Lloy, Research Analyst ..."
    Most consumers feel nervous about generative AI and its future implications. Market investment is soaring, with a greater focus on enterprise applications. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    In the face of growing innovation increasing the range of options available and AI capabilities of those devices, economic challenges remain the greatest barrier. Michael Lloy, Research Analyst ..."
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    The future of the metaverse remains unclear, but consumers can see the potential to evolve the ecommerce experience, giving retailers and brands room to experiment. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    Streaming audio services risk commoditization and need to show subscribers how they are different and provide a better value to get them to stay longer, spend more. Fiona O'Donnell, Director of Multicultural, Technology, Media and Gaming ..."
    “Despite some monumental developments in the tech space over the past few years, like the widespread adoption of 5G and exciting developments in the AR/VR space, there really hasn’t been much disruption in the smartphone space. The “Big 3” still dominate market share under their brand umbrellas that include flanker..."
    “Who doesn’t want to make their children happy? Parents across the nation are willing to spend what it takes. Between tech for school, tech for fun and a list of on-demand video content subscriptions, parents are shelling out dollars on their kids’ tech and digital media needs. Families (and consumers..."
    “The economic sentiment for most of last year was that the US was headed towards a downturn, as inflation ran rampant in tandem with quickly rising interest rates. Over a year from when prices peaked at a more than 40-year high, however, the US economy has continued to defy the..."
    “Internet is an essential service that’s integral to the lives of nearly all Canadians. COVID-19 had highlighted the importance of affordable access to unlimited home internet, a service that most consumers report is crucial to maintaining their lifestyle. In recent years, the government has made great strides towards its goal..."