$4,995 (Excl.Tax)
Although the cost of owning P&C insurance has risen over the years, carriers still have the tools to mitigate the risk of customer churn, while unlocking key growth segments in the process.
The tried-and-tested bundle deal remains the most effective retention tool, especially in today’s insurance climate marred by rising premiums...."
$4,995 (Excl.Tax)
eCommerce continues to establish itself, as online shopping frequency increases; however, consumers aren’t actually making more of their purchases online. That highlights how eCommerce is being integrated into the broader retail landscape, but isn’t overtaking the importance of in-store shopping.
The retail market’s performance has been steady, but flat. In a..."
$4,995 (Excl.Tax)
From the consumer’s perspective, the consumption of prepared meals has remained stable compared to last year − for the most part, they’re not eating more, but they aren’t eating less either. This stability in the prepared meals category is both a positive sign and a challenge for brands aiming to..."
$4,995 (Excl.Tax)
While COVID-19 hit the travel industry in an unprecedented manner, Canadians are excited to travel in 2024 and the industry has clearly rebounded. Though finances are tight, that does not mean consumers are cutting out travel. From seeking less expensive accommodations (35%) to seeking out less expensive activities (29%), Canadians..."
$4,995 (Excl.Tax)
By incorporating wellness and self-care elements into personal care offerings, brands give men permission to expand their personal care routines beyond necessary hygiene steps. Products that promote overall wellbeing resonate with those seeking solutions that go beyond mere aesthetics and hygiene, tapping into the growing wellness trend.
While economic conditions may..."
$4,995 (Excl.Tax)
This report tackles questions around how consumer’s purchase home internet and interact with home internet service providers (ISPs) and bundled services in Canada in 2024. Explored throughout the Report, consumer preferences around internet speed, price, spending habits and bundling will be elucidated, with a particular focus on various demographics such..."
$4,995 (Excl.Tax)
There’s nothing especially unique about Gen X – and that’s exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and the fact that many are parents of Gen Zs gives them a close connection to that cohort, too.
They’ve often been overlooked as..."
$4,995 (Excl.Tax)
The landscape of pet ownership in Canada reveals that a significant majority of Canadians own pets, with dogs and cats being the top choices. Notably, Millennials, Gen Z and families with children under 18 are the most likely demographics to have pets. While in-store shopping remains the preferred method for..."
$4,995 (Excl.Tax)
With over eight in 10 claiming to feel better about themselves when their hair is styled, the important link between self-care and haircare is already understood. Wellness is being incorporated more intentionally, as scalp and hair health become a stronger focus for the category.
Cost of living concerns have tightened budgets..."
Snacking is a longstanding behaviour among Canadians, yet it faces challenges as many consumers report snacking less frequently due to health and weight-related concerns. Addressing these issues without sacrificing the enjoyment and fun of snacking is crucial given the importance of satisfying cravings and indulgence.
The snacking landscape is diverse, with..."
$4,995 (Excl.Tax)
The Canadian consumer has a nuanced perception of the economic forecast and its intersection with their personal finances. On one hand, inflation remains far and away the most prominent concern for the next six months, growing even more squarely into the focus for most consumers. However, this continued concern has..."
$4,995 (Excl.Tax)
Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they’re twice as likely to want help with the laundry as they are with driving their children around. Parents lead hectic lives, but it’s not always directly connected..."
$4,995 (Excl.Tax)
Cost of living pressures have forced consumers to tighten their budgets. Discretionary spending has been limited, reducing spending opportunities for more non-essential décor items and more expensive furniture purchases.
Online shopping is becoming increasingly popular, highlighting the need for brands to enhance their digital presence. Though in-person shopping remains the preferred..."
$4,995 (Excl.Tax)
In the evolving landscape of Canadian transportation, the majority of Canadian households own at least one car, predominantly favouring gas-powered vehicles. Despite the gaining popularity of micromobility and ridesharing options, vehicle purchase intent remains high, influenced by age, gender and financial factors. However, despite governmental mandates, the promotion of electric..."
$4,995 (Excl.Tax)
There is a large gap when it comes to investing motives of Gen Z newcomers and their Millennials counterparts. The former is much more likely to prioritize quick gains over steady, long-term returns. This is reinforced by just the third of Gen Zers citing saving for retirement as an investing..."
$4,995 (Excl.Tax)
Canadian banks are hitting the mark in providing the necessary resources for new Canadians, with 89% of newcomers agreeing that they would recommend their main bank to a friend or family member. Branch locations are commonly leveraged by newcomers to open new products, and enhancements in mobile chatbot assistance and..."
