USA

US

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about American consumers.

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Categories Related to: 'US'

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    Tires are a commodity for many households, given the widespread vehicle ownership and the regular need for tire purchases. Among the different types of tires, all-season options are..."
    While consumers associate white spirits most strongly with their easy drinking and appeal for parties, no one association captures the majority of consumers, an indication that there are..."
    As the US population becomes more diverse, consumers are increasingly using fashion as a means of authentic self-expression. While consumers generally view fashion positively in shaping their identity,..."
    The 2024 US mobile gaming market is experiencing steady growth, with players monthly spending showing resilience and growth, indicating increased normalization within mobile gaming. The sector appeals to..."
    The US OTC incontinence market offers significant growth potential, with retail sales expected to reach $2.97 billion by 2024, driven by a 6.2% growth rate. This growth is..."
    Foodservice in retail continues to gain momentum, with usage frequency up over a year ago. Cost-conscious consumers are looking for convenient, freshly-prepared food at a savings versus restaurants,..."
    Content comes in many forms and in overwhelming volumes today, providing consumers with a dizzying array of choices for getting entertained and staying informed. The two platforms that..."
    Fragrances (both fine fragrance and scented personal care) maintain popularity not just for their aromatic qualities, but for a range of emotional, psychological, and skin health benefits they..."
    For Black consumers, restaurant decision-making is multifaceted, blending preferences for consistency, tech innovation and meaningful value. Trust in familiar chain restaurants remains strong, yet recommendations from peers heavily..."
    With elevated premiums plaguing the P&C sector, consumers’ openness to adopting telematics-based offerings due to the cost savings remains on the upswing – evidenced by the nearly 70%..."
    Consumers’ outlook on gender identity and the gender spectrum are shifting. However, gender continues to be a critical aspect of consumers’ identity and sense of self. Furthermore, the..."

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    The US frozen pizza market, estimated in value at $9.6 billion in 2024, continues to be a convenient and cost-effective staple for households across all demographics. 57% of..."
    The beauty supplement market is bifurcated by heavily engaged and disengaged users: nearly half of beauty supplement consumers have tried 4 or more supplement formats in the past..."
    Breakfast is a personal experience that demands individual solutions, as indicated by spread out consumption across frozen breakfast food categories. Dips in reported consumption across categories suggest that..."
    Shopping private label brands is something that most adults currently do or would feel comfortable doing. Private label products are widely perceived for being good value for the..."
    On its face, the US hotel industry is doing well. However, there are factors beneath the surface that cause concern. For one, high prices have led travelers to..."
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