future of

Future Of

In Mintel’s Future Of Reports, our industry experts provide analysis on future market developments over the next five years. Anticipate the next biggest trends and stay ahead in your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Future Of'

Categories Related to: 'Future Of'

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    Targeting niche groups, pushing more grains and prioritizing flavor will drive pasta, rice and noodles. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Tailored solutions, inspiring brand action and long-term vision will help absorbent hygiene brands promote spending and bond with diverse audiences. A Mintel Analyst, Global Analyst ..."
    The future of haircare lies in prioritising hair longevity, emphasising skin-first approaches and promoting wellbeing with a deeper sense of purpose. Reiko Hasegawa, Senior Beauty and Personal Care Analyst ..."
    Strive to make hair removal and APDO routines more accessible and efficient while emphasizing skin health and barrier support claims in a warming climate. Anna Keller, Global Senior Beauty Analyst ..."
    Diverse cuisines will spark innovation in baby food, as parents seek a balance between technology and natural ingredients in baby food and formula. Jolene Ng, Senior Food and Drink Analyst ..."

    $2,995 (Excl.Tax)

    Inflation has hurt household penetration, but the emergence of new technologies and innovative marketing suggests that aircare products could become more essential. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."

    $2,995 (Excl.Tax)

    Drive oral care spend by aligning with longevity and climate-proof trends. Continue to beautify the category while also destigmatising 'imperfect' teeth. Rosalia Di Gesu, Associate Director, Mintel Beauty & Personal Care ..."
    Addressing UPF concerns will prove vital, and whilst shopping sustainably will grow in importance, brands must demonstrate other benefits to drive purchase. Ayisha Koyenikan, Director – Mintel Food & Drink ..."
    Part five of a six-part series on over-55s focuses on their attitude towards value, how brands can prove their worth and how to entice affluent elders to trade up. Jonny Forsyth, Director of Mintel Food & Drink ..."
    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    Produce brands will grapple with low consumption but find inspiration in new messaging. Farming, meanwhile, will push the limits to battle climate change. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement. Tan Heng Hong, Senior Food & Drink Analyst ..."
    Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don't need to do both at the same time. Stephanie Mattucci, Director, Mintel Food & Drink/Purchase Intelligence ..."
    Plant-based meat alternatives will celebrate their inherent nutritional benefits while animal proteins can provide sustainable solutions to climate challenges. Megan Stanton, Director – Mintel Food and Drink ..."
    As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health. Martin Pasco, Principal Analyst – Mintel Food & Drink ..."

    $2,995 (Excl.Tax)

    Financial concerns inevitably impact pet owners, yet there is still headroom for premiumisation. Gut health and retail aspirations evolve in line with human trends. Kate Vlietstra, Director, Mintel Food & Drink ..."