future of

Future Of

In Mintel’s Future Of Reports, our industry experts provide analysis on future market developments over the next five years. Anticipate the next biggest trends and stay ahead in your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Priorities such as convenience and hygiene remain, while a focus on skin health, sustainability and technology will propel the category forward. Rebecca Watters, Associate Director, Household & Health ..."
    A summary of the key themes and innovations that will impact the color cosmetics category over the next five years. Clare Hennigan, Principal Analyst ..."
    Boost quality perceptions with next-gen pigment technology and elevated packaging. Elicit excitement with innovative textures and formats, and future-proof brand strategies with sustainable, inclusive solutions. Clare Hennigan, Principal Analyst ..."

    $2,995 (Excl.Tax)

    Cold formats will drive tea and RTD tea consumption. Tea will play a larger role in hybrid drinks, and tea cultures will spread to more regions. Tan Heng Hong,..."
    Drive engagement by addressing pain points, enhancing inclusivity and supporting nail health. Celebrate heritage and encourage artistry to build emotional ties. Clare Hennigan, Principal Analyst ..."
    Enhance lip cosmetics by combining long-lasting results with sustainable ingredients, soothing scents and nostalgic elements. Clare Hennigan, Principal Analyst ..."
    Consumers will appreciate multi-sensory snacking experiences, healthy snacking habits will evolve in response to GLP-1 drugs, and supply chains will undergo changes. Jolene Ng, Senior Food and Drink Analyst ..."
    Chocolate's future lies in elevating indulgence, crafting guilt-free options with less sugar, and embracing cocoa-free, longevity-themed and artistic innovation. Honorata Jarocka, Associate Director ..."
    Excite consumers and revitalize the sluggish eye cosmetic segment by emphasizing craftsmanship, offering comfort with nostalgia, and rethinking responsibility. Clare Hennigan, Principal Analyst ..."
    Crackers need a modern makeover. Explore new biscuit rituals and highlight the positives of ultra-processed ingredients. Jolene Ng, Senior Food and Drink Analyst ..."
    Consumers seek safe, sustainable, cost-effective cleaning products with clear claims. Focus on wellness, longevity and green innovation to stay ahead. Rebecca Watters, Associate Director, Household & Health ..."

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    Pet food manufacturers continue to prioritise health in pet food amid surging interest in naturalness. Humanisation will keep driving innovation in the pet space. Kate Vlietstra, Senior Director, Mintel..."
    Despite their climactic impact, meat and poultry will benefit from protein prioritisation. Their recent politicisation will have long-term repercussions. Alice Pilkington, Principal Analyst ..."
    Consumption patterns and supply chain disruptions will impact the produce industry over the next two years. Agricultural technology will be used to address both. Melanie Zanoza Bartelme, Associate Director,..."
    As beer & cider continue to face headwinds, brands should prove value as drinkers remain price-sensitive; evolve LNA for a new era, and diversify as the category matures. Martin..."
    Juice will capitalise on its position to satisfy consumer demand for convenient health solutions, hydration and a beverage suitable for any time of day. Tan Heng Hong, Senior Food..."
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