future of

Future Of

In Mintel’s Future Of Reports, our industry experts provide analysis on future market developments over the next five years. Anticipate the next biggest trends and stay ahead in your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Future Of'

Categories Related to: 'Future Of'

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    Report Type

    Published Year

    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    Produce brands will grapple with low consumption but find inspiration in new messaging. Farming, meanwhile, will push the limits to battle climate change. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement. Tan Heng Hong, Senior Food & Drink Analyst ..."
    Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don't need to do both at the same time. Stephanie Mattucci, Director, Mintel Food & Drink/Purchase Intelligence ..."
    Plant-based meat alternatives will celebrate their inherent nutritional benefits while animal proteins can provide sustainable solutions to climate challenges. Megan Stanton, Director – Mintel Food and Drink ..."
    As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health. Martin Pasco, Principal Analyst – Mintel Food & Drink ..."

    $2,995 (Excl.Tax)

    Financial concerns inevitably impact pet owners, yet there is still headroom for premiumisation. Gut health and retail aspirations evolve in line with human trends. Kate Vlietstra, Director, Mintel Food & Drink ..."
    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    Sauce and seasoning manufacturers will balance health, value, flavor and sustainability. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Healthy aging is a key theme for 2024 and beyond. Heart health, weight management and hormone health are areas brands need to be paying attention to. Stephanie Mattucci, Director, Mintel Food & Drink/Purchase Intelligence ..."
    Confectionery will skirt myriad challenges – from ingredient shortages and inflation to the 'ultra-processed' debate – by banking on indulgence and nostalgia. Marcia Mogelonsky, Director of Insight ..."

    $2,995 (Excl.Tax)

    Competition in local vs international brands will see NPD take multisensorial experiences to the next level. NPD can promote cultural heritage and a feel-good factor. Clotilde Drape, Global Beauty Analyst ..."
    Engagement with SBS has waned but can be revived by focusing on next-level wellness (eg neurocosmetics), more precise targeting and the huge power of AI. Rosalia Di Gesu, Associate Director, Mintel Beauty & Personal Care ..."

    $2,995 (Excl.Tax)

    Ice cream premiumisation offers quality and sensory experiences, while functionality and sustainability provide consumers with reassurance. Kate Vlietstra, Director, Mintel Food & Drink ..."
    Health, quality and sustainability will be key themes to watch in pasta, rice and noodles. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Sweet and savoury spreads have opportunities to expand their portfolios with innovations that can meet consumers' demand for health, versatility and sustainability. Regina Haydon, Global Food & Drink Analyst ..."