Consumers are increasingly scrutinising ingredients and looking for more natural aircare products that complement their lifestyle needs.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: creating a more holistic aircare product
    • Europe: odour control and fragrance innovation
    • Middle East & Africa

    • Asia Pacific: functional claims drive aircare
    • [Graph] Global: odour neutralising claim as a % of NPD in aircare, April 2019-March 2020
    • APAC: keeping consumers engaged with aircare
    • [Graph] APAC: top 5 fragrance component groups as a % of NPD in aircare, April 2019-Mar 2020
    • [Graph] APAC: percentage point change of top 5 fragrance component groups, April 2015-Mar 2016 vs April 2019-Mar 2020
  3. the americas

    • North America: tackling odour
    • North America: aircare ingredients in focus
    • Latin America: floral and functional
    • [Graph] Latin America: top 5 fragrance component groups as a % of aircare NPD, April 2019-March 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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