Description

Botanical ingredients and fewer harmful ingredients are desired by consumers. Aromatherapy remains important, and air purity is a growing concern for consumers.

Luke Santos, Household Care and Brand Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: natural ingredients are sought after by aircare consumers
    • Graph 1: share of aircare product launches, by top five aircare claims, 2017-22
    • Europe: lingering effects of COVID-19 on aircare attitudes
    • Graph 2: share of aircare product launches carrying aromatherapy claims, 2017-22
    • The Middle East & Africa (MEA)
    • Graph 3: share of aircare product launches with selected ethical claims, 2017-18 vs 2021-22
  2. Asia Pacific (APAC)

    • Asia
    • Asia: air purification through aircare products
    • Graph 4: share of aircare product launches carrying odour-neutralising claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: booming botanical/herbal claim is vital to product development
    • Graph 5: share of aircare product launches carrying botanical/herbal claims, by region, 2017-22
    • North America: functional benefits of aircare are sought after
    • North America: consumers are looking to freshen their homes
    • Graph 6: share of aircare product launches carrying odour-neutralising claims, 2017-22
    • Latin America
    • Graph 7: share of aircare product launches carrying aromatherapy claims, by region, 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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