Manufacturers of baby milk and food are focusing on helping parents meet their babies' nutritional needs. Sustainable and natural formulas are growing in profile.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: the climate crisis influences purchase decisions
    • Graph 1: baby milk and food launches, by share of ethical and environmental claims, 2017-22
    • Europe: growing focus on flavour diversity
    • Graph 2: baby food* launches, by share of top 10 flavour components, 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: baby food and milk launch activity records a rise in nutrient-boosted formulations
    • Graph 3: baby milk/formula^ launches, by share of select plus and functional claims, 2017-22
    • Graph 4: baby food* launches, by share of select plus and functional claims, 2017-22
    • Asia: organic baby products are in demand
    • Graph 5: baby milk and food launches, by share of select natural claims, 2017-22
    • Australia & New Zealand: local, natural and plant-based formulations are trending
  3. the americas

    • North America: salt and sugar content tumbles among baby food launches
    • Graph 6: baby food* launches, by average sugars, 2017-22
    • Graph 7: baby food* launches, by average sodium, 2017-22
    • North America: focus on babies' fruit and vegetable requirements
    • Graph 8: baby food* launches, by top 10 flavours, 2021-22
    • Latin America: parents seek natural and less-processed foods
    • Graph 9: baby milk and food launches, by share of natural claims category, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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