Explore the latest global innovations across the global baby milk market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Baby Food Innovation – EMEA

Baby milk and food brands are addressing parents’ priorities with immunity-boosting innovations. Also, brands are offering time-saving solutions that help ease guilt for parents, with products such as meal kits.

  • 57% of parents to children under 4 in Italy say they look for baby/toddler milk products that support immunity.

Baby Milk Innovation – APAC

Brands are launching a variety of additions such as sauces or seasonings to help parents prepare flavourful and nutritious homemade food options. Meanwhile, clean label claims, such as no additives or preservatives, have gained share among baby milk and food launches.

  • 64% of Thai mothers to children aged 0-3 already eating baby food say their child mainly eats homecooked meals.

Baby Food Innovation – Americas

Plant-based baby milk and food is playing a niche but growing role among launches. Baby milk and food launches in North America are focusing on functional benefits, meeting a key health need among parents.

  • 19% of US parents to children aged 3 and under say that plant-based is an important factor when purchasing baby or toddler food.

To discover more about A Year of Innovation in Baby Milk and Food Market Report 2023, read The Future of Baby Food and Milk Market Report 2023or take a look at our extensive Global Baby Milk Market Research.

Expert Analysis from a Food Analyst

This report, written by Mikolaj Kaczorowski,, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight global trends in the baby milk market and add expert context to the numbers.

Baby milk and food launches have seen a resurgence of clean label innovation, as plant-based and organic claims gain share of activity.

Mikolaj Kaczorowski, Innovation Analyst


Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: immunity claims stagnate in baby milk and food innovation
    • Europe: organic baby milk and food launches record a rise
    • Graph 1: baby milk and food launches, by share of organic claim, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: baby food brands launch additions to help parents prepare nutritious homemade meals
    • Graph 2: baby milk and food launches, by sub-category share, 2018-23
    • Asia: clean-label baby milk and food launches gain share
    • Graph 3: baby milk and food launches, by share of select natural claims, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America: plant-based recipes are a growing presence in baby food and milk launches
    • Graph 4: baby milk and food launches, by share of plant-based claim, 2018-23
    • North America: functional benefits are a staple of baby milk and food launches
    • Graph 5: baby milk and food launches, by share of functional claims, 2022-23
    • Latin America
    • Graph 6: baby milk and food launches, by share of top five functional claims, 2018 vs 2023

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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