Babycare NPD is grabbing parents' attention by tapping into wellbeing trends and focusing on naturalness and sustainability.

Sarah Al Shaalan, Research Analyst – Consumer Lifestyles Middle East & Africa

Table of Contents


    • Europe: enhance the parent-baby bonding experience
    • Europe: innovation focused on hygiene and protection holds firm
    • Graph 1: antibacterial liquid soap innovation targeted at babies/toddlers, 2017-21
    • Graph 2: babies'/toddlers' soap, bath and skincare innovations with for sensitive skin claims, 2018-21
    • Middle East & Africa: caring for sensitive skin remains a key NPD driver
    • Graph 3: baby personal care launches by most active claims, 2021
  2. Asia Pacific (APAC)

    • Asia Pacific: cater to both babies and parents
    • Asia Pacific: premiumisation opportunities
    • Graph 4: baby BPC launches by fastest-growing claims, 2017 vs 2021
  3. the americas

    • North America: clean and natural innovations remain on trend
    • Graph 5: baby personal care launches by select free from and clean claims, 2017 vs 2021
    • North America: sustainable buying behaviour drives innovation
    • Graph 6: baby BPC launches with select eco-friendly claims, 2017 vs 2021
    • Latin America: innovations focus on naturalness and the eco/ethical
    • Graph 7: babycare launches by select natural, free from and eco claims, 2017 vs 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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