In EMEA, biotechnology can appeal; APAC markets value organic claims; and in NA, brands innovate for Gen Alpha, with glycerin highlighted in LATAM.

Dionne Officer, Research Analyst – BPC Innovation

Table of Contents


    • Europe: baby personal care goes luxe
    • Graph 1: baby personal care launches by beauty price positioning, 2019 vs 2023
    • Europe: natural innovation continues to appeal to safety-conscious parents
    • Graph 2: baby personal care launches by natural claims, 2019 vs 2023
    • The Middle East & Africa (MEA)

    • Asia: capitalise on organic appeal
    • Graph 3: baby personal care launches with organic claims by beauty price positioning, 2023
    • Asia: eco-ethical claims continue to appeal
    • Graph 4: baby personal care launches by eco-ethical claims, 2019 vs 2023
    • Australia & New Zealand (ANZ)

    • North America: create safe skincare ranges for Gen Alpha
    • Graph 5: baby personal care launches by sensitive claims, 2019 vs 2023
    • North America: private label can appeal to those with money struggles
    • Graph 6: baby personal care launches by category, branded vs private label, 2023
    • Latin America: parents prioritise natural ingredients
    • Graph 7: baby personal care launches by natural claims, 2019 vs 2023

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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