Explore the latest global innovations across the Baking Ingredients and Sugar market in 2023. Our global baking ingredients industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovations in Baking Ingredients and Sugar – EMEA

Following the return to some form of pre-COVID lifestyles, Europeans are baking less frequently at home. When they do, consumers want fuss-free and quick baking preparations. Brands in the baking ingredients market continue to focus innovation around consumers’ need for convenience. Easy-to-use options that don’t compromise quality for convenience are likely to appeal to consumers who are short on time but also value conscious.

Innovations in Baking Ingredients and Sugar – APAC

There is a growing desire for healthier lifestyles among consumers in the APAC region. As consumers are becoming more conscious of their sugar intake, the quest for healthy sweeteners continues. Sweeteners with interesting heritage stories, such as jaggery, are likely to stand out as the longevity of these products builds trust with consumers.

Innovations in Baking Ingredients and Sugar – Americas

In North America, brands are helping consumers find enjoyment in baking. Consumers are in need of joyful respites after a turbulent few years. Baking ingredient products that amplify flavors, colors, textures, aromas and interactivity can create moments of happiness that help consumers rediscover their playful side again.

To discover more about the global baking ingredients and sugar market, read our bakery market research, or take a look at our extensive food market research.

Expert Analysis from a Specialist in the Food Sector

This report, written by Amrin Walji, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight global innovation in baking ingredients and suagr, and add expert context to the numbers.

Baking ingredient launches are embracing convenience and natural claims while jaggery launches in India are promoting Ayurvedic health and wellness benefits.

Amrin Walji

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: consumers’ convenience needs inspire innovation in baking ingredients and mixes
    • Graph 1: launches of baking ingredients and mixes, by share of select convenience claims, 2018-23
    • Europe: vegan-friendly sweeteners gain a bigger share of launch activity
    • Graph 2: launches of artificial and natural sweeteners, by share of vegan and plant-based claims, 2018-23
    • The Middle East and Africa (MEA)
  2. Asia Pacific (APAC)

    • India: baking ingredient brands target consumers who are seeking less-processed options
    • Graph 3: launches of baking ingredients and mixes, by share of natural claims, 2021-23
    • Asia: the purported health benefits of jaggery inspire innovation
    • Graph 4: launches of sweeteners & sugar featuring ‘jaggery’ in the product description, by share of top functional claims, 2022-23
    • Australia and New Zealand
  3. the americas

    • North America: helping consumers find enjoyment in baking
    • Graph 5: launches of baking ingredients and mixes, by share of select convenience claims, 2018-23
    • North America: GMO-free and organic claims are prolific among launches of sugar and sweeteners
    • Graph 6: launches of sweeteners and sugar, by share of select natural claims, 2018-23
    • Latin America: brands strive to balance consumer expectations of health and indulgence

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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