Explore the latest innovation globally across the beer and cider markets in 2021.

In Euorpe

Sustainability and low-alcohol. Beer and cider brands have been diversifying their sustainability credentials beyond recyclable packaging to meet consumer expectations. Also, zero-alcohol options continue to make inroads in the European market.

In Asia

Low-alcohol and flavoured beer and cider. Innovation is responding to increased interest in low- and no-alcohol beers as consumers, especially younger adults, look to moderate their alcohol intake. Meanwhile, flavoured options can excite interest via both the retail and online channels and tempt consumers to try something new.

In the Americas

Low-calorie and sustainability. The growing popularity of hard seltzers has forced beer and cider brands to boost their presence in the better-for-you space by launching low-calorie and diet options. Committing to sustainable production values has been another notable trend in recent beer and cider launches.


The climate crisis has inspired a surge of sustainably produced beers and ciders, while zero-alcohol and-low calorie offerings are flourishing.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: beer and cider brands address consumer demand for more planet-friendly offerings
    • [Graph] Europe: beer and cider launches with select natural and ethical & environmental claims, Feb 2016-Jan 2017 vs Feb 2020-Jan 2021
    • Europe: no-alcohol beers continue to make inroads
    • [Graph] Europe: beer and cider launches with an ABV lower than 0.5 and between 0.6 & 3.5, Feb 2016-Jan 2021
    • Middle East & Africa

    • Asia: lower strength beers and ciders appeal to consumers
    • [Graph] Select Asian markets: beer and cider launches with an ABV of less than 3.5%, Feb 2016-Jan 2017 vs Feb 2020-Jan 2021
    • APAC: innovative flavours can keep the beer and cider sectors exciting and relevant
    • [Graph] Asia: beer and cider launches which are unflavoured, Feb 2016-Jan 2017 vs Feb 2020-Jan 2021
    • Australia and New Zealand

    • North America: tempting consumers away from hard seltzers
    • [Graph] North America: beer and cider launches, by select minus claims, Feb 2016-Jan 2021
    • North America: engaging with a more socially and environmentally responsible beer drinker
    • [Graph] North America: select ethical and environmental claims as % of NPD in beer and cider, Feb -2016-Jan 2017 vs Feb 2020 vs Jan 2021
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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