Innovation is mainly pivoting around new packaging and limited edition flavours, as low/no alcohol options gain share of launch activity.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: aluminium cans account for a growing share of beer and cider launches
    • Graph 1: beer and cider launches, by share of pack type, 2019-24
    • Europe: cider brands drum up excitement with flavour innovation
    • Graph 2: cider launches, by share of flavour component group, 2019-24
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: limited edition beers and ciders are exciting areas of innovation
    • Graph 3: beer and cider launches, by share of limited edition claim, 2019-24
    • Asia: brands are utilising social media to build a relationship with consumers
    • Graph 4: beer and cider launches, by share of social media claim, 2019-24
    • Australia & New Zealand
  3. the americas

    • North America: flavoured beer remains a relatively niche proposition
    • Graph 5: beer launches, by share of flavour component subgroup, 2023-24
    • North America: launches of zero-alcohol beer record growth
    • Graph 6: beer launches, by share of ABV, 2019-24
    • Latin America: beer and cider brands are placing a greater focus on sustainability
    • Graph 7: beer and cider launches, by share of select ethical and environmental claims, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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