Explore the latest global innovations across the Beer and Cider market in 2023. Our global drinks industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Beer and Cider – EMEA

Demand for alcohol-free and low-alcohol options continues to gather momentum as consumers seek to moderate their alcohol intake. Opportunities exist for brands to meet growing consumer interest in alcohol moderation and overall health awareness, with new and innovative product launches.

Innovation in Beer and Cider – APAC

Consumers are constantly on the lookout for new and exciting foods and drinks to try, and the beer and cider category are no exception. Craft and independent breweries are well-placed to tap into consumer interest in new beers.

Mintel’s beer and cider industry statistics reveal that there has been a steady decline in beer and cider launch activity share from the larger multinational breweries over the last five years. Smaller breweries are growing their presence in the region and are attracting consumer attention with craft production and innovative pack design.

Innovations in Beer and Cider – Americas

The trend for greater mindfulness towards alcohol consumption means that even when consumers do wish to consume alcohol, they are more mindful about the rest of the ingredients. Consumers are craving more natural beer and cider, though innovation is lagging behind consumer demand.

Beer and ciders with low calorie and carb content are well-placed to meet consumer interest in products that balance wellness with pleasure.

To discover more about the global beer and cider market, read our future of beer and cider report, or take a look at our extensive beer and cider market research.

Expert Analysis from a Specialist in the Beer and Cider Industry

This report, written by Mikolaj Kaczorowski, a leading analyst in the food and drink sector, delivers in-depth commentary and analysis to highlight global innovation in beer and cider, and add expert context to the numbers.

Natural and better-for-you claims continue to grow in profile, while local and sustainable production are sought-after attributes.

Mikolaj Kaczorowski, Innovation Analyst


Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: brands address consumer demand for more low- and no- alcohol offerings
    • Graph 1: beer and cider launches, by share of ABV, 2018-23
    • Europe: organic ingredients can bolster the sustainability credentials of beer and cider
    • Graph 2: beer and cider launches, by share of organic claim, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia:  craft and independent breweries are growing in profile
    • Graph 3: beer and cider launches, by share of top 10 ultimate company, 2018-23
    • Asia: flavour innovation can keep the beer and cider sector vibrant and relevant
    • Graph 4: beer and cider launches, by fruit & vegetable flavour component group, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America: natural recipes can boost the appeal of beer and cider
    • Graph 5: beer and cider launches, by select natural claims, 2022-23
    • North America: brands tap into consumer interest for more healthful beer and cider
    • Graph 6: beer and cider launches, by select minus claims 2018-23
    • Latin America
    • Graph 7: beer and cider launches, by share of import status, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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