Innovation is focused on sustainability and balancing indulgence with better-for-you attributes. Rising inflation offers opportunities for private labels.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: cookie and cracker brands respond to sustainability concerns
    • Graph 1: cookies and cracker launches by select ethical and environmental claims, 2017-18 vs 2021-22
    • Europe: brands combine indulgence with a hint of healthfulness
    • Graph 2: cookie launches, by share of the top five plus and minus claims, 2017-18 vs 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: multipack formats appeal on convenience and portion control
    • Asia: health-boosted cookies and crackers
    • Graph 3: cookie and cracker launches, by share of select ingredients (and all children), 2017-22
    • Australia & New Zealand: a focus on ingredients
  3. the americas

    • North America: healthier options are appealing
    • Graph 4: cookies and cracker launches, by share of select natural claims, 2017-22
    • North America: as cost of living rises, consumers look for cheaper alternatives
    • Graph 5: cookies and crackers launches by private label, 2017-22
    • Latin America: emergence of vegan and plant-based cookies and crackers
    • Graph 6: cookie and cracker launches, by share of select claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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