Report Summary

Biscuit and cracker brands are responding to consumer interest in plant-based, clean-label and snackable offerings.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: vegan and plant-based claims rise among biscuit and cracker launches
    • Graph 1: sweet biscuits/cookies and savoury biscuits/crackers launches, by select claims, 2019-24
    • Europe: biscuit brands innovate around snacking formats
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: biscuit and cracker brand launches are increasingly highlighting their textures on-pack
    • Graph 2: sweet biscuits/cookies launches, by share of top five textures, 2023-24
    • Graph 3: savoury biscuits/crackers launches, by share of top five textures, 2023-24
    • Asia: environmental claims grow among sweet biscuit and cracker launches
    • Graph 4: sweet biscuits/cookies and savoury biscuits/crackers launches, by select ethical and environmental claims, 2019-24
    • Australia & New Zealand
  3. the americas

    • North America: sweet biscuit and cracker brands are shying away from clean-label options
    • Graph 5: sweet biscuits/cookies and savoury biscuits/crackers launches, by share of select natural claims, 2019-24
    • North America: flexible stand-up pouches are grabbing a bigger share of launches
    • Latin America
    • Graph 6: sweet biscuits/cookies and savoury biscuits/cracker launches, by share of select claims, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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