Explore the latest global innovations across the Biscuits, Cookies and Crackers market in 2023. Our global biscuit industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Biscuits, Cookies and Crackers – EMEA

In the cookies and cracker market, healthfulness is a growing priority for consumers. Brands are promoting recipes with nuts, fruit, and vegetables to convey a more healthful image. These recognizable, better-for-you ingredients are also being placed at the heart of on-pack messaging.

Innovation in Biscuits, Cookies and Crackers – APAC

Cookie and cracker consumers are always on the lookout for new and exciting flavor innovations. This demonstrates the importance for businesses in the biscuit market to explore new and in-demand flavor profiles that will engage current consumers and expand their audience. 

Similarly to trends in the EMEA region, cookies and crackers with added health boosts appeal to consumers. While consumers may not necessarily be reaching for these snacks for a nutritional boost, brands are drawing attention to the nutritional value by highlighting inherent nutrients such as protein, and vitamins and minerals.

Innovations in Biscuits, Cookies and Crackers – Americas

Corporate social responsibility is high on consumers’ radars. Cookie and cracker brands have responded to growing consumer engagement with ethical concerns by highlighting sustainability initiatives such as upcycling ingredients, and supporting diversity and inclusivity.

Growing consumer interest in specialized diets (e.g. gluten-free, vegan) is inspiring launches in the sector. Consumers are more willing than ever to experiment with these dietary choices to find what suits their individual needs. To address consumer demand, brands in the biscuit and cracker market are innovating around diet specific recipes and highlighting this using front-of-pack messaging.

To discover more about the global biscuit, cookie and cracker market, read our future of biscuits, cookies and crackers market report, or take a look at our extensive food market research.

Expert Analysis from a Specialist in the Food Industry

This report, written by Mikolaj Kaczorowski, a leading analyst on innovation in the food sector, delivers in-depth commentary and analysis to highlight global innovation in biscuits, cookies and crackers, and add expert context to the numbers.

Cookie and cracker brands continue to respond to consumers’ health and nutrition demands, while ethical and environmental credentials are being flagged up.

Mikolaj Kaczorowski, Innovation Analyst


Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: nuts, grains, fruit and vegetables help brands convey a more healthful image
    • Graph 1: cookie launches, by share of select ingredients, 2018-19 vs 2022-23
    • Graph 2: cracker launches, by share of select ingredients, 2018-19 vs 2022-23
    • Europe: palm-oil-free claims take a backseat in cookie and cracker innovation
    • Graph 3: cookie and cracker launches, by palm-oil-free claims, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: cookie and cracker brands drum up excitement with flavour innovation
    • Graph 4: cookie launches, by top 10 flavour component subgroups, 2022-23
    • Asia: cookie and cracker brands are offering up more healthful options
    • Graph 5: cookie and cracker launches, by share of select plus claims, 2022-23
    • Australia & New Zealand
  3. the americas

    • North America: cookie and cracker brands are placing a greater focus on ethical issues
    • Graph 6: cookie and cracker launches, by share of select ethical claims, 2018-23
    • North America: consumers’ evolving dietary needs are shaping innovation
    • Latin America
    • Graph 7: cookie and cracker launches, by share of launch type, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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