Wellness, protective and empowering messaging is inspiring bodycare innovation. Brands are also borrowing from facial care and focusing on sustainability.

Sarah Al Shaalan, Research Analyst – Consumer Lifestyles Middle East & Africa

Table of Contents


    • Europe: wellness themes continue to inspire innovation
    • Graph 1: body, hand and footcare launches by botanical and aromatherapy claims, 2017-22
    • Europe: elevate bodycare’s association with skin health
    • Graph 2: body, hand and footcare launches by select protective claims, 2017-18 vs 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • APAC: elevate bodycare with added value benefits and ingredients
    • Graph 3: body, hand and footcare launches by select benefit-focused claims, 2017-18 vs 2021-22
    • Australia & New Zealand (ANZ): capitalise on ANZ’s abundant flora
  3. the americas

    • North America: capture attention with eco-conscious claims
    • Graph 4: body, hand and footcare launches by the fastest-growing claims, 2017-18 vs 2021-22
    • North America: highlight convenience and tap into hormonal-based skincare trends
    • Graph 5: body, hand and footcare launches by select convenience claims, 2017-22
    • Latin America: opportunity to highlight and reinterpret botanicals
    • Graph 6: share of body, hand and footcare launches with botanical/herbal claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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