Report Summary

NPD is tapping into consumer interest in multifunctional bodycare and targeted solutions; however, further innovation in niche segments could excite the category.

Shiyan Zering, Beauty and Personal Care Analyst

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. Europe, Middle East & Africa (EMEA)

    • Europe: nail health emerges in handcare
    • Integrate nailcare into daily routines
    • Beautifying claims are on the rise in nailcare NPD
    • Graph 1: share of nail/cuticle care launches* carrying select beauty-enhancing and product-tested claims, 2019/20 vs 2023/24
    • Rejuvenate nails with brightening actives
    • Promote TLC with mask formats
    • Europe: cater to post-procedure bodycare needs
    • Interest in cosmetic procedures is significant
    • NPD remains niche
    • Aid consumer navigation with targeted claims
    • Position topical products as an alternative to procedures
    • The Middle East & Africa (MEA)
    • Standout innovation focused on scented powder formats
  2. Asia Pacific (APAC)

    • Asia: alleviate skin-condition-specific needs
    • Respond to skin condition concerns
    • Graph 2: NET of skin conditions* experienced in the last 12 months, by market, 2023
    • Targeted claims have room for development
    • Graph 3: share of bodycare launches with select skin-condition- and allergy-related claims, 2019-20 vs 2023-24
    • Call out suitability for irritated or skin-condition-prone skin…
    • …as well allaying acne concerns
    • Asia: tap into the niche market for intimate bodycare
    • Consumers want targeted bodycare products
    • An opportunity to boost niche claims
    • Graph 4: share of bodycare launches with intimate claims*, 2019-24
    • Create specialist care products for various areas
    • A brand for all intimate care needs: NoLie
    • Australia & New Zealand (ANZ)
    • Standout NPD boosts the user experience
  3. The Americas

    • North America: target skin-texture concerns
    • Address skin texture concerns
    • Go beyond standard exfoliation
    • Graph 5: share of BHF launches carrying select claims related to skin texture, 2019-20 vs 2023-24
    • Invigorate the scrub segment
    • Incorporate active ingredients for cell turnover
    • North America: appeal to scent-seeking consumers
    • Recognise the importance of scent
    • Better meet consumer demand with fragrance notes
    • Graph 6: share of BHF launches with select fragrance notes (top 10 based on 2023-24), 2019-20 v 2023-24
    • Create multifunctional scented products to encourage use
    • Brand innovation: Future Society creates a base to enhance fragrances
    • Latin America: satiate the consumer desire for naturals
    • Natural and organic products continue to appeal
    • Pair natural claims with additional functions

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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