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- A Year of Innovation in Body, Hand and Footcare 2024
NPD is tapping into consumer interest in multifunctional bodycare and targeted solutions; however, further innovation in niche segments could excite the category.
Shiyan Zering, Beauty and Personal Care Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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Europe, Middle East & Africa (EMEA)
- Europe: nail health emerges in handcare
- Integrate nailcare into daily routines
- Beautifying claims are on the rise in nailcare NPD
- Graph 1: share of nail/cuticle care launches* carrying select beauty-enhancing and product-tested claims, 2019/20 vs 2023/24
- Rejuvenate nails with brightening actives
- Promote TLC with mask formats
- Europe: cater to post-procedure bodycare needs
- Interest in cosmetic procedures is significant
- NPD remains niche
- Aid consumer navigation with targeted claims
- Position topical products as an alternative to procedures
- The Middle East & Africa (MEA)
- Standout innovation focused on scented powder formats
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Asia Pacific (APAC)
- Asia: alleviate skin-condition-specific needs
- Respond to skin condition concerns
- Graph 2: NET of skin conditions* experienced in the last 12 months, by market, 2023
- Targeted claims have room for development
- Graph 3: share of bodycare launches with select skin-condition- and allergy-related claims, 2019-20 vs 2023-24
- Call out suitability for irritated or skin-condition-prone skin…
- …as well allaying acne concerns
- Asia: tap into the niche market for intimate bodycare
- Consumers want targeted bodycare products
- An opportunity to boost niche claims
- Graph 4: share of bodycare launches with intimate claims*, 2019-24
- Create specialist care products for various areas
- A brand for all intimate care needs: NoLie
- Australia & New Zealand (ANZ)
- Standout NPD boosts the user experience
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The Americas
- North America: target skin-texture concerns
- Address skin texture concerns
- Go beyond standard exfoliation
- Graph 5: share of BHF launches carrying select claims related to skin texture, 2019-20 vs 2023-24
- Invigorate the scrub segment
- Incorporate active ingredients for cell turnover
- North America: appeal to scent-seeking consumers
- Recognise the importance of scent
- Better meet consumer demand with fragrance notes
- Graph 6: share of BHF launches with select fragrance notes (top 10 based on 2023-24), 2019-20 v 2023-24
- Create multifunctional scented products to encourage use
- Brand innovation: Future Society creates a base to enhance fragrances
- Latin America: satiate the consumer desire for naturals
- Natural and organic products continue to appeal
- Pair natural claims with additional functions
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