Explore the latest global innovations across the bread industry in 2023. Our global bread market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Trends of Innovation in Bread – EMEA

One of the main trends in the bread industry is consumers’ food waste concerns, causing bread producers to adopt different strategies to address these concerns. Meanwhile, premium bread products remain niche, but they do have the potential to be positioned as small luxuries for consumers looking to elevate their everyday meals.

Innovation and Trends in Bread Industry – APAC

Trends of innovation in bread have seen brands capitalize on locally sourced ingredients and grains to bolster their value proposition. There has also been a rise in microwaveable launches in the region, which are generally positioned around convenience.

Trends of Innovation in Bread – Americas

In North America, bread brands are formulating wholegrain recipes to meet consumer interest in high-fiber ingredients. Meanwhile in Latin America, environmentally friendly packaging claims are growing as producers seek to reduce plastic waste.

To discover more about A Year of Innovation in Bread and Bread Products Market Report 2023, read The Future of Bread, Bakery and Cakes Market Report 2022, or take a look at our extensive global Bread Market Research.

Expert Analysis from a Food Specialist

This report, written by Amrin Walji, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight global innovations and trends in the bread industry and add expert context to the numbers.

Bread producers are formulating with locally sourced ingredients to bolster their value proposition. Efforts to reduce food waste inspire innovation as well.

Amrin Walji

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: bread makers address consumers’ food waste concerns
    • Graph 1: launches of bread and bread products, by share of storage type, 2019-23
    • Europe: premium claims edge up among bread launches
    • The Middle East and Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: bread producers tap into local pride to deliver value
    • Graph 2: launches of bread and bread products, by import status, 2019-23
    • Asia: brands are leveraging microwavable options to expand texture experiences and add convenience
    • Graph 3: launches of bread and bread products, by share of microwavable claims, 2019-23
    • Australia and New Zealand
  3. the americas

    • North America: bread producers cater consumer interest in fibre-rich diets
    • Graph 4: launches of bread and bread products, by share of wholegrain and high-fibre claims, 2019-23
    • North America: bread launches with low/reduced carb claims lift off
    • Graph 5: launches of bread and bread products, by share of low/no/reduced carb claims, 2019-23
    • Latin America: planet-friendly packaging claims record a jump among bread launches
    • Graph 6: bread and bread product launches, by share of select ethical claims, 2019-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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