Providing the most comprehensive and up-to-date information and analysis of the Cakes, Pastries & Sweet Goods market, including the behaviours, preferences and habits of the consumer.

The COVID-19 pandemic has led many consumers to find comfort in indulgent foods, with cakes remaining well-positioned to fulfil that need. In particular, seasonal cakes (such as Christmas, Halloween and Easter) remain well-suited as their decadent flavours and distinct, seasonal connotations of happy past holidays. The pandemic has seen nostalgia become a powerful influence over innovations in cakes, pastries and sweet goods.

With consumers unable to gather in big groups, cakes in smaller formats have become more relevant. To combat this, many cake brands responded by dialing up the indulgence factor with rich, decadent flavours and textures. There was a marked increase in seasonal launches in Europe, with cake brands increasing their attention to key holidays.

The rise in eating at home during the pandemic drew attention to the amount of packaging used in food and drink products, leading many consumers to try and reduce the quantity of packaging they buy. However, this aspiration was tempered by the rising concern about food hygiene. This shows there is room for innovation to reduce plastic and increase the integration of recyclable materials into cake packaging.

There has also been an increased interest in home baking, boosted by people spending more time at home during lockdown periods. Packaged cakes and sweet products can hope to attract buyers by offering sophisticated and premium options they are unable to recreate at home, as well as potential cross-innovations into the home baking market.

Read on to discover more details or take a look at all of our Food and Foodservice market research.

Covered in this report

Brands: Diptyque, Me All About Me, Kracie, The Beauty of Eczema, J.R. Watkins, Colgate-Palmolive, Eucerin, Dado Sens Dermacosmetics, Love Beauty and Planet, C.O. Bigelow, Roques Oneil Therapy, Therme Skincare, MyMicrobiome, Sanex, Sisters, Juhldal, Avon, Natura Siberica, Emma Hardie, HAAN, Snappd, Handz, The Let’s Sanitise, Chanel, Weleda, M&S, Haeckels,, Milly & Sissy, Dresdner Essenz, Lavera Naturkosmetik, Skoon, Unbottled, SOAPBOTTLE.

Expert analysis from a specialist in the field

This report, written by Patrick Dahn, a leading analyst in the Beauty sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The main focus of innovation has been to provide indulgence at a time when consumers need treating. Meanwhile, private label and frozen launches are gaining share.
Patrick Dahn
Innovation Analyst

Table of Contents

  1. Europe, middle east & africa (emea)

    • Europe: brands dial up the intensity of seasonal cakes
    • [Graph] Europe: cake, pastry and sweet good launches, by share of seasonal claims, 2017-21
    • Europe: ethical issues are a bigger feature of launch activity
    • [Graph] Europe: cake, pastry and sweet good launches, by share of ethical human and ethical animal claims, 2017-21
    • Middle East & Africa
  2. Asia Pacific (APAC)

    • Asia: brands are stoking interest through co-branding and product tie-ins
    • [Graph] Asia: cake, pastry and sweet good launches, by share of co-branded and premium claims, 2017-21
    • Asia: brands are leveraging microwavable options to expand texture experiences and add convenience
    • Australia & New Zealand: chilled and frozen
  3. Americas

    • North America: private label brands are doubling down on snackable indulgence
    • [Graph] North America: cake, pastry and sweet good launches, by share of private label, 2017-21
    • North America: brands are integrating more recyclable components into their packaging
    • [Graph] North America: cake, pastry and sweet good launches, by share of recyclable packaging claims, 2017-21
    • Latin America: brands celebrate premium quality
    • [Graph] Latin America: cake, pastry and sweet good launches, by share of premium claims, 2017-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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