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- A Year of Innovation in the Cakes, Pastries and Sweet Goods Market 2023
Explore the latest global innovations across the global sweet bakery industry in 2023. Our global cakes, pastries and sweet treats market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Cakes, Pastries and Sweet Goods – EMEA
Consumers in Europe are paying closer attention to what they are spending due to pressure on their incomes. But there is still opportunity for premium cakes and sweet bakes to appeal thanks to their popularity as a relatively low-cost treat.
Seasonal products accounted for 17% of all new launches in cakes, pastries and sweet baked goods in 2023. Highlighting that brands are seeing seasonal celebrations as an opportunity to encourage consumers to trade up their cake purchases.
Innovation in Cakes, Pastries and Sweet Goods – APAC
Packaged bread and sweet bakery are among the most popular breakfast foods Asian consumers have at home. Consumers show interest in sweet bakery products that bring excitement to the breakfast table with innovative flavors and formats.
- 74% of Chinese sweet bakery consumers mostly eat packaged bread/cakes/small pastries during breakfast on weekends.
Innovation in Cakes, Pastries and Sweet Goods – Americas
Corporate social responsibility is high on consumers’ radars, and there is an increasing desire to direct their purchasing in ways that have meaning beyond a mere transaction. Sweet bakery brands in North America have responded to growing consumer engagement with ethical concerns by highlighting sustainability and humanitarian initiatives on the product packaging.
To learn more about the global sweet bakery market, take a look at our Future of Bread, Bakery and Cakes Market Report, or explore our extensive food market research.
Expert Analysis from a Innovation Specialist
This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in sweet bakery and add expert context to the numbers.
Innovation is focused on premium-quality recipes and smaller-sized formats, and brands are flagging up added-value attributes on pack.
Amrin Walji
Senior Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: premium cakes are positioned as affordable treats
- Graph 1: launches of cakes, pastries & sweet goods, by share of seasonal and premium claims, 2019-23
- Europe: innovation focuses on smaller-sized formats
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: sweet bakery brands target the breakfast occasion
- Asia: added value attributes take centre-stage in product innovation
- Australia & New Zealand
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the americas
- North America: ethical claims are growing among launches of cakes, pastries and sweet goods
- Graph 2: launches of cakes, pastries & sweet goods, by share of ethical claims, 2019-23
- North America: consumers’ evolving dietary needs are shaping innovation
- Graph 3: launches of cakes, pastries & sweet goods, by select ‘suitable for’ claims, 2021-23
- Latin America
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