Explore the latest global innovations across the global sweet bakery industry in 2023. Our global cakes, pastries and sweet treats market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Cakes, Pastries and Sweet Goods – EMEA

Consumers in Europe are paying closer attention to what they are spending due to pressure on their incomes. But there is still opportunity for premium cakes and sweet bakes to appeal thanks to their popularity as a relatively low-cost treat.

Seasonal products accounted for 17% of all new launches in cakes, pastries and sweet baked goods in 2023. Highlighting that brands are seeing seasonal celebrations as an opportunity to encourage consumers to trade up their cake purchases. 

Innovation in Cakes, Pastries and Sweet Goods – APAC

Packaged bread and sweet bakery are among the most popular breakfast foods Asian consumers have at home. Consumers show interest in sweet bakery products that bring excitement to the breakfast table with innovative flavors and formats.

  • 74% of Chinese sweet bakery consumers mostly eat packaged bread/cakes/small pastries during breakfast on weekends.

Innovation in Cakes, Pastries and Sweet Goods – Americas

Corporate social responsibility is high on consumers’ radars, and there is an increasing desire to direct their purchasing in ways that have meaning beyond a mere transaction. Sweet bakery brands in North America have responded to growing consumer engagement with ethical concerns by highlighting sustainability and humanitarian initiatives on the product packaging.

To learn more about the global sweet bakery market, take a look at our Future of Bread, Bakery and Cakes Market Report, or explore our extensive food market research.

Expert Analysis from a Innovation Specialist

This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in sweet bakery and add expert context to the numbers.

Innovation is focused on premium-quality recipes and smaller-sized formats, and brands are flagging up added-value attributes on pack.

Amrin WaljiAmrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: premium cakes are positioned as affordable treats
    • Graph 1: launches of cakes, pastries & sweet goods, by share of seasonal and premium claims, 2019-23
    • Europe: innovation focuses on smaller-sized formats
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: sweet bakery brands target the breakfast occasion
    • Asia: added value attributes take centre-stage in product innovation
    • Australia & New Zealand
  3. the americas

    • North America: ethical claims are growing among launches of cakes, pastries and sweet goods
    • Graph 2: launches of cakes, pastries & sweet goods, by share of ethical claims, 2019-23
    • North America: consumers’ evolving dietary needs are shaping innovation
    • Graph 3: launches of cakes, pastries & sweet goods, by select ‘suitable for’ claims, 2021-23
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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