Explore the latest innovation globally across the carbonated soft drink market in 2021.

In Europe

Natural and better-for-you. European consumers continue to expect more naturally positioned carbonated soft drink (CSD) recipes. Meanwhile, brands are improving the health image of CSDs with a continuing focus on sugar reduction and functional benefits.

In Asia

Positive nutrition and sugar reduction. Brands are targeting the premium end of the CSD sector with more functional and better-for-you recipes. Sugar reduction continues to account for a large amount of launch activity in this region.

In the Americas

Flavours and benefits. Major brands are launching new flavour combinations to keep consumers engaged and satisfy their need for a treat. Meanwhile, younger consumers are driving interest in premium CSDs with functional benefits.


Innovation is focused on strengthening the better-for-you and natural image of carbonated soft drinks, as functional benefits grab consumer interest.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: natural recipes help deliver a premium appeal
    • [Graph] Europe: CSD launches with select natural claims, May 2016-Apr 2021
    • Europe: the battle to cut sugar content inspires CSD innovation
    • [Graph] Europe: CSD launches with select plus and minus claims, May 2016-Apr 2021
    • Middle East & Africa
  2. asia pacific (APAC)

    • Asia: innovating around better-for-you features helps CSDs to convey a premium image
    • [Graph] Asia: CSD launches, by select functional and plus claims, May 2016-Apr 2017 vs May 2020-Apr 2021
    • Asia: CSD brands strengthen their focus on sugar-free innovation
    • [Graph] Asia: CSD launches, by select minus claims, Mar 2016-Apr 2021
    • Australia & New Zealand
  3. north america

    • North America: consumers want soda brands to take an exciting and bold approach to flavour innovation
    • North America: better-for-you innovation links with plant power
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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