A Year of Innovation in Carbonated Soft Drinks 2024
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Description
Innovation is focused on more adventurous flavours while reducing nasties and adding better-for-you benefits.
Mikolaj Kaczorowski, Innovation Analyst
Table of Contents
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Carbonated Soft Drinks
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: CSD brands focus on unique flavour innovation
- Consumers are keen for new flavour adventures
- Cola remains the most popular carbonated soft drink flavour
- Social media worthy flavour innovation can drive consumer engagement
- Brand renovation/innovation: Coca-Cola launches a limited-edition flavour for the year 3000
- Europe: functional benefits remain underdeveloped in CSDs
- Consumers are seeking out soft drinks with benefits
- Better-for-you innovation is primarily seen in canned soft drink launches
- Graph 1: canned carbonated soft drink launches, by share of top five plus and functional claims, 2023-24
- Brands highlight relaxation benefits, and high fibre and fortified recipes
- The Middle East & Africa (MEA)
- Sugar-free and reduced calorie options grow in the MEA region
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Asia Pacific (APAC)
- Asia: CSD launches focus on reducing sugar content
- Consumers are looking to reduce their sugar intake, but are avoiding artificial sweeteners
- Low calorie and sugar-free claims are steadily growing in CSD launches in Asia
- Graph 2: carbonated soft drink launches, by share of select minus claims, 2019-24
- CSD launches highlight sugar- and calorie-free recipes
- Brand innovation/renovation: Morinaga launches a hunger-satiating soft drink
- Asia: flavour innovation keeps the CSD sector vibrant and relevant
- CSD consumers are seeking out new and novel flavours
- Cola flavours are in decline, though remain the most prevalent
- Graph 3: carbonated soft drink launches, by share of top five flavour components, 2019-24
- CSD brands innovate with natural, herbal and dairy-derived flavours
- Brand renovation/innovation: Ito En launches breath-freshening shots
- Australia & New Zealand
- CSD brands are doubling down on reducing sugar and calories
- Brand renovation/innovation:
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the americas
- North America: high fructose corn syrup is in the firing line
- Consumers are avoiding high fructose corn syrup
- The use of high fructose corn syrup in carbonated soft drink launches is trending downwards
- Graph 4: carbonated soft drink launches, by share of high fructose corn syrup as an ingredient, 2019-24
- Canadian CSD brands are turning to naturally sweetened options
- Brand renovation/innovation: Coca-Cola launches a new Sprite variant with a unique cooling sensation
- North America: gut health is a growing focus of CSD launches
- Digestive health benefits are sought after in CSD launches
- Gut health claims are growing in North America
- Graph 5: carbonated soft drink launches, by share of select claims, 2019-24
- Pre-, pro- and postbiotics take centre stage in these gut-friendly soda launches
- Latin America
- Consumers are avoiding CSDs with artificial additives and preservatives
- Graph 6: carbonated soft drink launches, by no additive preservative claim, 2019-24
- Brands highlight naturally derived recipes
About the report
This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.
The Consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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