Explore the latest innovation globally across the coffee market in 2021.

In Europe

Ethical and smooth. Coffee brands have put the innovation spotlight on ethical human claims, as COVID-19 sensitised consumers to the plight of others. Additionally, as consumers show an appetite for more indulgent coffees, there has been an increase in launches with smooth texture claims and decadent on-pack language.

In Asia

Flavours and textures. RTD coffees in Asia have seen a surge in flavour innovation, as brands reacted to the consumer appetite for coffee shop-style indulgences. Meanwhile, an increase in creamy coffee launches in APAC coincided with the dalgona trend for whipped coffees, which gained global publicity.

In the Americas

Premiumisation and functionality. Whole bean coffee is the focus of premium innovation in the US, as more consumers trade up to ensure a higher quality consumption experience. And with health a bigger priority for many consumers, there has been an increase in RTD coffees designed to support everyday wellness needs, eg with no added sugar, with added benefits.

Coffee brands are innovating around indulgence and sustainability, as ready-to-drink (RTD) brands cut sugar and add healthy boosts.

Jonny Forsyth, Associate Director – Mintel Food & Drink

Table of Contents


    • Europe: brands set their sights on ethics and sustainability
    • [Graph] Europe: coffee launches, by share of ethical human claims vs total food & drink launches feat. ethical human claims, Mar 2016-Feb 2021
    • Europe: indulgence can be an antidote to anxiety
    • Middle East & Africa
  2. Asia PAcific (APAC)

    • APAC: RTD coffees in Asia diversify their focus on flavours
    • [Graph] Asia: RTD coffee launches, by top five flavour components, Mar 2017-Feb 2021
    • APAC: creamy coffees gain profile
    • [Graph] APAC: coffee launches featuring ‘creamy’ in the description, by leading format type, March 2020-Feb 2021
    • Australia and New Zealand

    • North America: ground and whole bean coffee launches embrace premiumisation
    • [Graph] North America: ground and whole bean coffee launches, by share of premium claim, Mar 2017-Feb 2021
    • North America: coffee brands innovate around reduced sugar and added benefits
    • [Graph] North America: RTD coffee launches, by selected health claims, Mar 2016-Feb 2021
    • Latin America: ethical habitat and packaging claims record a sharp increase in launch activity
    • [Graph] Latin America: coffee launches, by selected ethical claims, Mar 2016-Feb 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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