Sustainable packaging and ethical bean sourcing remain key innovation themes in the coffee category.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • The Future of Coffee

    • Europe: ethical claims have flatlined in European coffee launches
    • Corporate social responsibility is high on consumers’ radars
    • Ethical claims in coffee have declined after years of growth
    • Graph 1: coffee launches, by share of select ethical and environmental claims, 2019-24
    • Coffee brands are flagging up their ethical initiatives
    • Europe: brands tap into consumer interest in more healthful RTD coffee
    • Consumers are seeking out better-for-you RTD coffee
    • Better-for-you claims have seen an uptick in RTD coffee launches in Europe
    • Graph 2: RTD coffee launches, by share of select claims, 2019-24
    • RTD coffee brands promote added protein and vitamins
    • The Middle East & Africa (MEA)
    • Coffee brands highlight local sourcing and production
  2. Asia Pacific (APAC)

    • Asia: brands are striving to reduce the environmental impact of coffee packaging
    • Consumers are keen to see more sustainable coffee packaging
    • Eco-friendly packaging claims are growing in Asia
    • Graph 3: coffee launches, by select claims, 2019-24
    • Coffee brands are using sustainable and recyclable paper packaging
    • Asia: RTD coffee brands drum up excitement with flavour innovation
    • RTD coffee consumers are keen to try new and unique flavours
    • RTD coffee brands are moving away from sweet flavours
    • Graph 4: RTD coffee launches, by flavour component group, 2019-24
    • Nut, tea and biscuit flavours add excitement to the RTD coffee category
    • Australia & New Zealand
    • Ethical and sustainability claims grow in Australia and New Zealand
  3. the americas

    • North America: sustainability claims have stalled in North America
    • Consumers seek ethically and sustainably sourced coffee
    • Sustainability claims have stagnated in coffee launches
    • Graph 5: coffee launches, by share of select ethical and environmental claims, 2019-24
    • Coffee brands highlight their use of sustainable farming practices and eco-friendly packaging
    • Brand renovation/innovation: bareorganics launches a range of coffees with superfoods
    • North America: flavour innovation can drive interest in the coffee category
    • Consumers are keen to try new flavoured coffees
    • Flavoured coffee options grow in North America
    • Graph 6: coffee and RTD coffee launches, by share of top five flavour component group, 2019-24
    • Coffee brands innovate around novel and recognisable flavour combinations
    • Latin America
    • RTD coffee offers consumers a convenient and portable coffee option
    • Graph 7: coffee and RTD coffee launches, by sub-category, 2019-24
    • RTD coffee offers consumers a convenient and portable coffee option
    • RTD coffee brands highlight provenance, serving suggestions and textures

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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