Transfer-proof, hybrid skincare/makeup and playful/wellness-themed innovation emerged to help stem reduced engagement with makeup amid the pandemic.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

Table of Contents


    • Europe: creative innovations emerge amid difficult COVID-19 times
    • Graph 1: share of colour cosmetics launches by eye colour sub-categories, 2016 vs 2020
    • Graph 2: select colour cosmetics launches* by select skincare claims, 2016-20
    • Europe: the rise of eco/ethical/natural claims continues
    • Graph 3: cosmetics launches by select fast-growing natural, ethical and eco claims, 2016 vs 2020
    • Middle East & Africa

    • APAC: creative innovations emerge amid the COVID-19 crisis
    • APAC: standout natural, ‘free-from’ and eco innovations remain limited
    • Graph 4: colour cosmetics launches by select natural, free-from and eco claims, 2016 vs 2020

    • Americas: innovations seek to stem reduced engagement during the pandemic
    • Graph 5: colour cosmetics (lip/foundation) with select claims, by region, 2016 vs 2020
    • Americas: natural and eco claims
    • Graph 6: fastest growing eco/ethical and natural claims, 2016 vs 2020
    • Graph 7: fastest growing eco/ethical, natural and free from claims

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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