A Year Of Innovation In Colour Cosmetics report identifies consumer attitudes towards colour cosmetics, the global colour cosmetic market, and product innovations in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Colour Cosmetics market.

Current Market Landscape

The increased focus on skin health during the COVID-19 pandemic has further driven women’s interest in makeup products with skincare benefits. Hybrid makeup formulas are on the rise, with skin-friendly innovations able to further expand.

  • In the UK, 50% of female buyers of makeup think skincare/ skin protecting benefits are most important when buying makeup (among top three factors).
  • In Brazil, 31% of makeup users indicate that they feel more confident when they use/ wear makeup.
  • In China, 61% of female users of face makeup products are most interested in base products with hydrating claims.

Helping consumers to simplify their beauty routines is a good way of marketing hybrid makeup and skin formulas, showcasing an array of active hero ingredients. Brands can also improve their engagement with males consumers, and focus less of developed claims beyond moisturisation, such as suitability for sensitive skin.

Future Market Trends in Colour Cosmetics 

Marketing outside of traditional forums will allow brands to drive engagement with their consumers. Mystery cosmetic boxes breathe new life into beauty subscription box services and provide a suitable alternative to product destruction and deep discounting.

Hybrid makeup and multi-use lines can garner greater interest by emphasising convenience and simplicity in beauty routines. Standout makeup and skincare NPD often promotes the use of hero hydrating ingredients and the ability to reveal glowing skin.

Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.

Covered in this report

Brands: Chanel, Boots, The Unseen Spectra, Swiitchbeauty, OPI, Burberry, The Foundation, Rodial, Mills Zero, Rimmel, Schwarzkopf, Pat McGrath, The Revolution, Pupa, Nailberry, Les Mains Hermes.

Expert analysis from a specialist in the field

This report, written by Rosalia Di Gesu, a leading analyst in the Beauty sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Standout innovations are promoting skin-friendly benefits, blurring the lines between digital/physical realities and reminding people that makeup usage is fun.

Rosalia Di Gesu
Global Beauty & Personal Care Analyst

Table of Contents


    • Europe: the focus on skincare continues to inspire innovation
    • Graph 1: colour cosmetics launches by select skin-friendly claims, 2017-18 vs 2020-21
    • Europe: bring back the joy and fun associated with makeup/makeup routines
    • Middle East & Africa (MEA)

    • APAC: hybrid skincare/makeup innovation adds value
    • Graph 2: colour cosmetic launches with hydrating claims, by select sub-category, 2021-22
    • Graph 3: share of colour cosmetics launches by select skin-friendly claims, 2017-18 vs 2021-22
    • APAC: eco-focused innovation remains niche and can expand
    • Graph 4: colour cosmetics launches by select eco claims, 2017-18 vs 2021-22
    • Graph 5: colour cosmetic launches with select eco claims, by region, 2021-22
    • Australia & New Zealand

    • Americas: multi-use and hybrid skincare/makeup innovation helps streamline routines
    • Graph 6: colour cosmetics launches by select skin-friendly claims, 2017-18 vs 2020-21
    • Graph 7: colour cosmetics launches by select skin-friendly claims, 2017-18 vs 2020-21
    • Americas: emphasise the joy of wearing and experimenting with makeup

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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