Explore the latest global innovations across the color cosmetics market in 2023. Our global color cosmetics industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across leading market regions like EMEA, APAC, and LATAM.

Innovation in Color Cosmetics – EMEA

Makeup routines are evolving with consumers increasingly seeking convenience, accessible self-expression and emotional benefits. A stronger focus on both mental and skin health will see a rise in skincare-adjacent claims and a push for evidence of efficacy.

Opportunities exist for brands in the color cosmetic industry to innovate and disrupt traditional packaging with alternatives that can be easily disassembled for recycling purposes, are refillable or are manufactured with plastic alternatives.

  • 56% of UK women who buy makeup would choose one product over another if it was long-lasting.
  • 79% of UK make up users would like more make up products to be packaged in an eco-friendly way.

Innovation in Color Cosmetics – APAC

Consumers are expecting additional benefits from their makeup as the skinification trend continues to drive innovation in the color cosmetics category. Added benefits such as suncare (SPF), hydrating, anti-ageing and anti-acne claims will appeal as skin protection benefits are of high interest to consumers in APAC.

Although many COVID-19 mask mandates have been lifted, many Asian consumers continue to wear masks in public. To drive makeup use, brands in the color cosmetic industry can reposition waterproof claims to denote transfer resistance or sweat-proof when wearing a mask.

  • 40% of Thai makeup users would be interested in base makeup that is mask-proof.

Innovation in Color Cosmetics – Americas

With the rise in eco-conscious and sustainable thinking, consumers are streamlining their routines to reduce their carbon footprint. The value and convenience connotations of multifunctional products will also appeal during the current financial strain.

Multiuse products are highly sought after. Brands in the color cosmetic industry can rethink their formulation strategies and focus on creating versatile formulas that are convenient and save time and space.

  • 69% of US women who use makeup are interested in multifunctional products.

To discover more about A Year of Innovation in Color Cosmetics Market Report 2023, read The Future of Color Cosmetics Global Market Report 2023or take a look at our extensive Color Cosmetics Market Research.

Expert Analysis from a Specialist in the BPC Industry

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in color cosmetics and add expert context to the numbers.

The ongoing cost of living crisis drives value messaging while the skinification trend continues to impact NPD. Eco-ethical claims also remain prevalent across the color cosmetic industry.

Dionne Officer
BPC Research Analyst

Table of Contents


    • Europe: convey a sense of value through convenience claims
    • Graph 1: colour cosmetic launches by select convenience and functional claims, 2018-19 vs 2022-23
    • Europe: innovate to meet eco-friendly packaging interest
    • Graph 2: colour cosmetics launches by select ethical and environmental claims, 2018-19 vs 2022-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: interest in skin benefits drives NPD
    • Graph 3: face colour cosmetic launches by select beauty-enhancing claims, 2018-19 vs 2022-23
    • Asia: meet consumer interest in mask-proof claims
    • Graph 4: water-resistant and waterproof claims by top five colour cosmetic sub-categories, 2022-23
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: help consumers streamline their routines with multiuse products
    • North America: skincare ingredients continue to inspire innovation
    • Graph 5: face colour cosmetic launches by select skincare ingredients, 2022-23
    • Latin America: eco/ethical claims expand

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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