Innovation reflects consumer interest in preventative health, as nutrient-boosted claims flourish. Producers are also diversifying their sustainable commitments.

Amrin Walji, Senior Innovation Analyst

Table of Contents


    • Europe: immunity and vitamin fortification remain focuses of innovation
    • Graph 1: dairy drink launches, by share of vitamin/mineral-fortified and immune system claims, 2017-21
    • Europe: dairy drink launches explore more sustainable packaging
    • Graph 2: dairy drink launches, by share of select ethical claims, 2017-22
    • Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: bone health claims soar among dairy drink launches
    • Graph 3: dairy drink launches, by share of bone health and added calcium claims, 2017-22
    • Asia: flavoured milk launches surge as consumers recognise their permissible indulgence appeal
    • Graph 4: dairy drink launches, by share of sub-category, 2018-22
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: lactose-free claims continue to rise among dairy drink launches
    • Graph 5: dairy drink launches, by share of select claims, 2018-22
    • North America: sustainability stakes are high
    • Graph 6: white milk and flavoured milk launches, by select ethical and sustainable claims, 2018-22
    • Latin America: new dairy drinks flag up vitamin/mineral fortification

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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