Innovation reflects consumer interest in preventative health, as nutrient-boosted claims flourish. Producers are also diversifying their sustainable commitments.

Amrin Walji, Senior Innovation Analyst

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  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: immunity and vitamin fortification remain focuses of innovation
    • Graph 1: dairy drink launches, by share of vitamin/mineral-fortified and immune system claims, 2017-21
    • Europe: dairy drink launches explore more sustainable packaging
    • Graph 2: dairy drink launches, by share of select ethical claims, 2017-22
    • Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: bone health claims soar among dairy drink launches
    • Graph 3: dairy drink launches, by share of bone health and added calcium claims, 2017-22
    • Asia: flavoured milk launches surge as consumers recognise their permissible indulgence appeal
    • Graph 4: dairy drink launches, by share of sub-category, 2018-22
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: lactose-free claims continue to rise among dairy drink launches
    • Graph 5: dairy drink launches, by share of select claims, 2018-22
    • North America: sustainability stakes are high
    • Graph 6: white milk and flavoured milk launches, by select ethical and sustainable claims, 2018-22
    • Latin America: new dairy drinks flag up vitamin/mineral fortification

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