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- A Year of Innovation in the Dairy Drinks Market 2022
Innovation reflects consumer interest in preventative health, as nutrient-boosted claims flourish. Producers are also diversifying their sustainable commitments.
Amrin Walji, Senior Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: immunity and vitamin fortification remain focuses of innovation
- Graph 1: dairy drink launches, by share of vitamin/mineral-fortified and immune system claims, 2017-21
- Europe: dairy drink launches explore more sustainable packaging
- Graph 2: dairy drink launches, by share of select ethical claims, 2017-22
- Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: bone health claims soar among dairy drink launches
- Graph 3: dairy drink launches, by share of bone health and added calcium claims, 2017-22
- Asia: flavoured milk launches surge as consumers recognise their permissible indulgence appeal
- Graph 4: dairy drink launches, by share of sub-category, 2018-22
- Australia & New Zealand (ANZ)
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the americas
- North America: lactose-free claims continue to rise among dairy drink launches
- Graph 5: dairy drink launches, by share of select claims, 2018-22
- North America: sustainability stakes are high
- Graph 6: white milk and flavoured milk launches, by select ethical and sustainable claims, 2018-22
- Latin America: new dairy drinks flag up vitamin/mineral fortification
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