Explore the latest global innovations across the Dairy Drinks market in 2023. Our global dairy drinks industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and Americas.

Innovation in the Dairy Drinks Industry – EMEA

Sustainability continues to be the main innovation theme among launches in the dairy drinks industry as consumers become more aware of the environmental impact of dairy production. Producers in the dairy drinks market are also formulating with seasonal ingredients to broaden the usage of yogurt drinks.

Innovation in Dairy Drinks – APAC

The dairy drinks industry in China has recorded a rise in launches with organic claims, as producers use the label to quell consumer concerns about the safety of dairy production and its impact on the environment. Innovation in yogurt drinks is focused on supporting consumers who are struggling with stress and sleep.

Innovation in Dairy Drinks – Americas

The dairy drinks market in the US is supplementing the inherently nourishing quality of milk with added nutrients as a way of engaging with health-conscious consumers. As with all dairy goods, launch activity reflects the increasing pressure which producers are under to improve their ecological credentials.

To discover more about A Year of Innovation in Dairy Drinks Market Report 2023, read The Future of Dairy and Non-Dairy Drinks Market Report 2023or take a look at our extensive Drinks Market Research.

Expert Analysis from a Drinks Specialist

This report, written by Amrin Walji, a leading analyst in the household sector, delivers in-depth commentary and analysis to highlight global trends and innovation in dairy drinks market and add expert context to the numbers.

Dairy drink producers continue to innovate around consumers’ health and nutrition demands, as new launches flag up ethical and environmental credentials.

Amrin Walji

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: sustainability concerns continue to influence white and flavoured milk  innovation
    • Graph 1: white and flavoured milk launches, by share of select ethical claims, 2019-23
    • Europe: there is room for more seasonal flavoured innovation in yogurt drinks
    • Graph 2: drinking yogurt & liquid cultured milk launches, by share of seasonal claims, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: organic milk records a surge in launch activity in China
    • Asia: innovation acknowledges consumers’ emotional need states
    • Graph 3: drinking yogurt & liquid cultured milk launches, by share of top functional claims, 2021-23
    • Australia & New Zealand
  3. the americas

    • North America: vitamin fortification remains a focus of innovation in milk
    • North America: probiotic claims in yogurt drinks
    • Graph 4: drinking yogurt & liquid cultured milk launches, by share of probiotic/prebiotic claims, 2019-23
    • Latin America: sustainable claims record an increased share of launch activity in yogurt drinks
    • Graph 5: drinking yogurt & liquid cultured milk launches, by share of select ethical claims, 2019-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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