Innovation is pivoting around the themes of nutrient fortification, sugar reduction and, among dairy milk launches in North America, animal welfare.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Table of Contents


    • Europe: innovation focuses on micronutrient fortification
    • Graph 1: flavoured milk and white milk launches, by share of vitamin/mineral fortified claims 2019-24
    • Europe: plant-based drinks with sugar-free claims remain niche but are slowly edging up
    • Graph 2: plant-based drinks (dairy alternative) launches, by share of select sugar claims 2019-24
    • The Middle East & Africa (MEA)

    • Asia: flavoured milk launches aim to deliver immediate wellness benefits
    • Graph 3: flavoured milk launches, by share of select functional claims, 2019-24
    • Asia: plant-based launches cut out added sugar content while enhancing the nutritional profile
    • Graph 4: plant-based drinks (dairy alternatives) launches, by share of select minus claims, 2019-24
    • Australia & New Zealand

    • North America: animal welfare claims record a sudden jump among white milk launches
    • Graph 5: white milk launches, by share of animal welfare claims 2019-24
    • North America: plant-based drinks embrace interest in added/high protein content
    • Graph 6: motivations to purchase non-dairy milk more often, 2023
    • Graph 7: plant based drinks (dairy alternatives) launches, by share of select plus claims, 2019-24
    • Latin America: plant-based drink launches enhance their focus on sugar-free recipes
    • Graph 8: plant-based drink (dairy alternatives) launches, by share of select minus claims, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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