Explore the latest global innovations in desserts and toppings in 2023. Our global trends report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Desserts – EMEA

The share of chilled dessert launches with high or added protein claims is increasing, in line with consumers’ growing interest in nutritional boosts. Meanwhile, claims relating to specialized diets, such as gluten-free and vegan, are inspiring launches in dessert toppings.

  • 81% of German dessert eaters think a dessert can be both healthy and indulgent.

Innovation in Desserts and Toppings – APAC

The share of microwaveable claims is growing among dessert launches, as consumers demand more convenient offerings. Moreover, limited-edition and co-branded desserts have recorded a modest growth in launch activity as consumers look for adventurous flavor alternatives.

  • 6% share of dessert product launches in Asia feature a microwaveable claim,

Innovation in Desserts – Americas

Convenience-focused dessert mixes are trending in North America as brands seek to target time-poor and value-conscious consumers. Meanwhile, Latin American brands are striving to broaden the appeal of their products by diversifying textures.

  • 37% of US adults would be motivated to try a new dessert mix if it contained all the necessary ingredients.

To discover more about the dessert market, read The Future of Yogurt and Desserts 2023or take a look at our extensive Global Desserts Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in desserts and toppings and add expert context to the numbers.

Innovation in desserts is pivoting around permissible indulgence and convenience, as producers continue to elevate consumers’ flavor and texture expectations.

Amrin Walji, Senior Innovation Analyst at Mintel

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: protein claims gain share of activity among chilled dessert launches
    • Graph 1: chilled dessert launches, by share of high/added protein claims, 2019-23
    • Europe: 'suitable for' claims are gaining a wider presence in dessert toppings
    • Graph 2: launches of dessert toppings, by share of select 'suitable for' claims, 2021-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: desserts with microwaveable claims record an increased share of launches
    • Graph 3: dessert launches, by share of microwaveable claims, 2019-23
    • Asia: consumers are hungry for flavour innovation
    • Graph 4: dessert launches, by share of limited edition and co-branded claims, 2021-23
    • Australia & New Zealand
  3. the americas

    • North America: consumers' convenience needs inspire innovation in desserts
    • Graph 5: dessert launches, by share of select convenience claims, 2021-23
    • North America: shelf-stable dessert innovation pivots around permissible indulgence
    • Graph 6: shelf-stable dessert launches, by share of top five claim categories, 2021-23
    • Latin America
    • Graph 7: launches of desserts and toppings, by share of textures, 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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