Explore the latest global innovations across the fabric and dish care industry in 2023. Our global fabric and dish care market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Fabric and Dish Care – EMEA

In Europe, convenience is key. Brands that are able to save consumers time or effort will stand out as people are seeking products that help them get their chores done with as little hassle as possible. Sustainability also holds a high level of importance among European consumers, and fabric and dish care brands have made a larger effort to make product packs more environmentally friendly.

Innovation in Fabric and Dish Care – APAC

The COVID-19 virus saw antibacterial claims in the APAC region increase across the household category as consumer concern surrounding the outbreak peaked. Antibacterial claims have become the most desirable claim on dishwashing products, with over half of Thai consumers saying they would pay more for this.

Innovation in Fabric and Dish Care – Americas

In North America, the impact of the rising cost of living has had an impact on fabric and dish care. Consumers have had to adapt a more mindful approach to spending and are therefore on the lookout for cost-effective options. Despite price being such an important factor in purchase decisions, the discrepancy between launches carrying the economy claim and the demand is vast.

Purchase our full report for an in-depth look at the latest innovations in the global fabric and dish care industries. Readers of this report may also be interested in Mintel’s The Future of Fabric and Dish Care 2023.

Expert Analysis from an Industry Specialist

This report, written by Luke Santos, delivers in-depth commentary and analysis to highlight global trends and innovation in fabric and dish care and add expert context to the numbers.

Convenience is a crucial product feature. Hygiene-related claims remain important, while money-saving methods are becoming more intertwined with sustainable habits.

Luke Santos
Household Care and Brand Analyst

Table of Contents


    • Europe: convenience is key
    • Europe: the importance of eco-packaging and product claims
    • Graph 1: share of fabric and dish care launches carrying environmentally friendly packaging or recycling claims, by category, 2018-23
    • Graph 2: share of launches carrying vegan/no animal ingredients claim, by category, 2018-23
    • The Middle East & Africa (MEA)
    • Graph 3: share of launches carrying ease of use claims, by category, 2018-23
  2. Asia Pacific (APAC)

    • Asia: the development of antibacterial claims in fabric and dish care
    • Graph 4: share of fabric and dish care launches carrying the antibacterial claim, August 2018-July 2023
    • Graph 5: share of fabric and dish care launches carrying the antibacterial claim, by category, August 2018-July 2023
    • Asia: the relationship between chores and emotions
    • Australia & New Zealand
    • Graph 6: share of fabric and dish care launches carrying ease of use and time/speed claims, by category, 2018-23
  3. the americas

    • North America: the impact of the cost of living on fabric and dish care
    • Graph 7: share of fabric and dish care launches carrying the economy claim, August 2018- July 2023
    • North America: changing habits to save money
    • Latin America
    • Graph 8: share of launches carrying ethical – sustainable claims in fabric and dish care launches, by region, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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