Facial skincare NPD can explore novel anti-ageing terminology, better convey safety and offer convenience as product repertoires grow.

Dionne Officer, Research Analyst – BPC Innovation

Table of Contents

  1. Europe, Middle East & Africa (EMEA)

    • Europe: inflammageing and longevity claims gain momentum
    • Graph 1: facial skincare launches by select anti-ageing claims, 2019-20 vs 2023-24
    • Europe: peptides can be the next hero ingredient
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: anti-ageing claims continue to resonate
    • Graph 2: facial skincare launches by select beauty-enhancing claims, 2019-20 vs 2023-24
    • Asia: convenience will appeal as repertoires expand
    • Graph 3: facial skincare launches by convenience claims, 2019-20 vs 2023-24
    • Australia & New Zealand (ANZ)
  3. The Americas

    • North America: sensitive skin claims denote quality
    • Graph 4: facial skincare launches by sensitive skin claims, 2019-22 vs 2023-24
    • North America: sustainability continues to appeal
    • Graph 5: facial skincare launches by the top five fastest growing eco-ethical claims, 2019-20 vs 2023-24
    • Latin America: heatwaves may increase SPF usage

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