Explore the latest global innovations across the facial skincare industry in 2023. Our global facial skincare market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and Americas.

Innovation in Skincare – EMEA

Consumer interest in improving overall skin health (i.e. skin barrier/microbiome) is driving skincare innovation, with brands showcasing the use of probiotics, maintaining the acid mantle, or rebuilding skin’s barrier function.

Amid a cost of living crisis, private-label skincare innovation can expand and highlight efficacy and quality in addition to value for money.

Innovation in Skincare – APAC

Prestige brands in the global facial skincare market can leverage consumer interest in efficacy to stand out and justify their higher price point.

All-in-one skincare formulas are perceived as more affordable and convenient than singular-benefit options, driving their appeal during the economic squeeze.

Innovation in Skincare – Americas

Mintel’s full report outlines the importance for brands to clearly promote the efficacy of skincare ingredients used and prove this to appeal to consumers.

Beauty brands can stand out in an increasingly saturated eco-friendly segment by improving their facial skincare innovation by focusing on lab-engineered ingredients.

Vegan and cruelty-free beauty are the fastest-growing claims in Latin America and can expand further still.

To discover more about A Year of Innovation in Facial Skincare Market Report 2023, read US Women’s Facial Skincare Market Report 2022or take a look at our extensive BPC Market Research.

Expert Analysis from a BPC Specialist

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in the global facial skincare market and add expert context to the numbers.

The ongoing cost of living crisis will drive private-label NPD. Facial skincare innovation is focusing on efficacy, skin health, all-in-one formulas and sustainability.”

Dionne Officer
Research Analyst – BPC Innovation

Table of Contents


    • Europe: skin barrier, acid mantle and probiotic claims can expand
    • Graph 1: share of facial skincare launches with skin-health-related* claims, 2018-23
    • Europe: stress the efficacy and quality of private label
    • Graph 2: share of private label facial skincare launches, by sub-category, 2022-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: prestige brands can showcase their expertise to stand out
    • Graph 3: eye, face and neck care launches, by top 10 beauty-enhancing claims, 2018-19 vs 2022-23
    • Asia: help consumers streamline their routines with all-in-one formulas
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: prove efficacy to build trust
    • Graph 4: share of facial skincare launches, by top five beauty enhancing claims, 2018-19 vs 2022-23
    • North America: lab-grown ingredients are set for growth
    • Graph 5: facial skincare launches, by fastest-growing eco-friendly claims, 2018-19 vs 2022-23
    • Latin America: eco/ethical claims can expand further still

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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