Explore the latest innovations across the global fish products market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Global Fish Market Innovation – EMEA

Among launches of fillet fish, canned formats are recording more activity as trays decline. Meanwhile, the share of beechwood-smoked flavors has increased, as more producers innovate around specific wood smoke types.

  • Smoke beechwood claimed 17% of the market share in sliced fish launches in 2023.

Global Fish Market Innovation – APAC

Fish products that have been processed to be quicker to prepare, such as shredded, minced, cubed and even burger formats, have all seen notable rises in launch activity. Also, high and/or added protein claims have also gained popularity in the APAC fish market.

  • 29% of Indian adults look for the amount of protein in a food.

Global Fish Market Innovation – Americas

Fish product launches with high and/or added protein claims have recorded an uplift as consumers seek out more nutrient-dense offerings. Meanwhile, salmon ingredients have recorded a small but noteworthy increase in activity.

  • 49% of US adults ate salmon in the three months to Dec 2022, up from 44% in the previous year.

To discover more reports focusing on the global fish market, read our US Fish and Shellfish Market Report 2022or take a look at our extensive Global Fish Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Alex Beckett, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in fish products and add expert context

Innovation is mainly focused around convenience and authentic flavours, like beechwood smoke. Also, producers are flagging up the inherent nutrient content of fish.

Alex Beckett
Director – Mintel Food & Drink

Table of Contents


    • Europe: launches of canned fillet fish record a surge in launch activity
    • Graph 1: fish fillet product launches, by share of top five package types, 2018-23
    • Europe: the share of beechwood-smoked flavours rises among sliced fish launches
    • Graph 2: sliced fish launches, by top five flavour components, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: convenient formats of fish record a rise in launch activity
    • Graph 3: launches of fish products, by leading sub-category, 2018-23
    • Asia: high/added protein claims attract a rising share of activity
    • Graph 4: fish product launches, by share of high/added protein and vitamin/mineral fortified claims, 2018-23
    • Australia & New Zealand: native seafood species take a starring role in innovation
  3. the americas

    • North America: fish product launches with high/added protein claims record an uplift
    • Graph 5: total fish/shellfish product launches, by select claim, 2018-23
    • North America: launches with salmon ingredients record a small but notable rise in activity
    • Graph 6: North America, total fish product launches, by share of leading fish/shellfish ingredient type, 2018-23
    • Latin America: frozen formats record a surge in launch activity as consumers regard frozen food more positively
    • Graph 7: fish product launches, by share of storage format, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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