Explore the latest global innovations across the Fragrance and Perfume market in 2022. Our global fragrance industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, LATAM.


Innovation in Fragrances – EMEA

Opportunities exist for brands in the fragrance industry to further build on the association of fragrance with mood, given consumer interest.

Mintel’s perfume industry statistics indicate that consumers perceive fragrance as less eco-friendly than other BPC categories, so brands must shout louder, and be more transparent, about their sustainability claims.


Innovation in Fragrances – APAC

Young women in Asian countries such as China show interest in BPC products with innovative textures, boding well for format alternatives in the perfume market to established perfume sprays.

Mintel’s perfume industry statistics reveal that brands can penetrate an emerging perfume market in Asia with sampling initiatives. Samples can also help excel innovation in fragrances by improving consumers’ fragrance knowledge at low economic risk.


Innovation in Fragrances – Americas

Brands in the fragrance industry can prove value during the cost of living crisis by emphasising durability – an influential fragrance purchase driver for US consumers.

Aromatherapeutic fragrances can establish premiumisation in the fragrance industry by emphasising secondary elements (eg skincare, multiuse). In Latin America, value-driven NPD can help expand the perfume market by engaging consumers who are considering trading down.

To discover more about A Year of Innovation in Fragrances Market Report 2022, read our The Future of Fragrance Global Market Report 2022or take a look at our extensive Fragrances Market Research.


Expert Analysis from a Specialist in the Fragrance Industry

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global innovation in fragrances and add expert context to the numbers.

Innovation in fragrances continues to link scent to mood and self-care, with opportunities to promote eco-friendly and value attributes.”

Dionne Officer
Research Analyst

Table of Contents


    • Europe: help improve consumers’ mood with aromatherapy
    • Graph 1: top five fragrance components for aromatherapeutic fragrances*, 2021-22
    • Europe: shout louder about sustainability and transparency
    • Graph 2: fragrances launches by select eco-ethical claims, 2017-18 vs 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: drive scent exploration with disruptive textures/formats
    • Asia: drive fragrance usage/trial with sampling
    • Graph 3: fragrances launches by top-five pack sizes, 2021-22
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: promote value through long-lasting claims
    • North America: build on the link between scent and self-care
    • Graph 4: top five fragrance components for aromatherapeutic fragrances*, 2021-22
    • Latin America: opportunity for value-driven NPD

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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