Innovation is meeting consumer interest in exotic flavours and nutrient-dense snacks. Meanwhile, longer shelf life formats have seen a rise in launch activity.

Amrin Walji, Senior Innovation Analyst

Table of Contents

  1. europe

    • Europe: innovation focuses around extending the usage occasions of fruit products
    • Graph 1: packaged fruit launches, by storage type, 2016-21
    • Europe: vegetable brands seek to offer consumers a way to try new cuisines
    • Middle East & Africa
  2. asia pacific (Apac)

    • Asia Pacific: innovation in fruit products explores natural and premium qualities
    • Graph 2: processed fruit launches by select natural, premium and functional claims, Nov 2019 – Oct 21
    • Asia Pacific: addressing consumers' sustainability and ethical concerns
    • Graph 3: vegetable product launches, by select natural and ethical claims, 2019-21
  3. americas

    • North America: fruit products with functional claims record a fall in launch activity, despite consumer interest
    • Graph 4: packaged fruit launches, by share of functional and plus* claims, 2016-21
    • North America: making shelf-stable vegetables exciting
    • Graph 5: packaged vegetables launches, by share of sub-category, 2016-21
    • Latin America: a focus on frozen fruit
    • Graph 6: packaged fruit launches, by share of fruit sub-category, 2018-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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