Description

Sustainability concerns are an increasing focus of activity, as the share of private label launches soars in Europe and organic claims grow in Asia.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: sustainability concerns continue to influence innovation
    • Graph 1: fruit and vegetable launches, by share of ethical and environmental claims, 2017-22
    • Europe: the cost of living crisis is fuelling private label growth
    • Graph 2: private label fruit and vegetable launches, by share of premium and economy positioning, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: organic claims spearhead the growth of more natural fruit and vegetables
    • Graph 3: fruit and vegetable launches, by share of select natural claims, 2017-22
    • Asia: environmental claims record a jump among fruit and vegetable launches in Asia
    • Graph 4: fruit and vegetable launches, by share of select ethical and environmental claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: vegetable producers look beyond microwave preparation
    • Graph 5: vegetable launches, by share of select convenience claims, 2017-22
    • North America: tropical fruits gain a bigger share of launch activity
    • Graph 6: fruit launches by share of ingredient category (and all children) 2017-22
    • Latin America: a focus on convenience and flavour
    • Graph 7: fruit and vegetable launches, by share of select convenience claims, 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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