Explore the latest global innovations in the Fruit and Vegetables market in 2023. Our comprehensive trends report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Fruit and Vegetables – EMEA

As the escalating climate crisis becomes ever more apparent, consumers in Europe expect companies to employ sustainable initiatives. Frozen vegetable producers are innovating with paper packaging to improve their ecological credentials. Furthermore, fruit and vegetable brands are celebrating ingredient sourcing stories.

Innovation in Fruit and Vegetables – APAC

In Asia, many consumers struggle to incorporate the recommended fruit and vegetable intake into their daily routines, especially with ultra-processed alternatives so widely available. So fruit and vegetable brands are offering more convenient options to help consumers meet their fruit and vegetable intake. Features such as pre-sliced and portioned packs, and formats which reduce mess and preparation time, all appeal to consumers.

  • Over half of Thai consumers say a convenient format would persuade them to try one fruit and vegetable product over another.

Innovation in Fruit and Vegetables – Americas

Producers are reacting to consumer interest in positive nutrition by highlighting both the inherent and added nutritional benefits of fruit and vegetable launches. Also, the share of flavored vegetable products has increased over the past year. Among launches of vegetable products, the share of roasted/toasted flavors has recorded a rise.

To learn more about the global fruit and vegetable market, take a look at Mintel’s The Future of Fruit and Vegetables 2023.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in desserts and toppings and add expert context to the numbers.

Fruit and vegetable producers are embracing consumer interest in positive nutrition and eco-friendly packaging, and also innovating around their convenience needs.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: fruit and vegetable producers have scaled back sustainable packaging efforts
    • Graph 1: fruit and vegetable launches, by select ethical claims, 2018-23
    • Europe: fruit and vegetable brands are celebrating ingredient sourcing stories
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: fruit and vegetable brands are responding to the convenience needs of time-pressed consumers
    • Graph 2: fruit and vegetable launches, by top five convenience claims, 2018-23
    • Asia: fruit and vegetable producers reduce additive and preservative content
    • Australia & New Zealand
  3. the americas

    • North America: fruit and vegetable launches celebrate better-for-you attributes
    • Graph 3: fruit launches by share of top five plus and functional claims, 2022-23
    • North America: vegetable brands are innovating with more flavoured options
    • Graph 4: vegetable launches, by share of flavour component, 2018-23
    • Latin America: on-pack social media links provide recipe inspiration for consumers
    • Graph 5: fruit and vegetable launches, by social media claim, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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