Description

Explore the latest innovation globally across the haircare, styling and colour markets in 2021.

In Euorpe

Eco, natural and disruptive benefits rule. Eco/natural claims are above average in Europe and rising, but brands need to be more transparent. Big players are bringing solid formats and metal bottles to the masses, with scope for more single-use tablets and powders. NPD maintains relevance by tapping into wellness, diversity and anti-hairloss trends and blurring with skincare.

In Asia

Specialised, convenient and natural. NPD Promoting scalp care benefits and blurring with skincare is a must – and drives NPD in Asia. A gap exists for a bigger focus on dandruff prevention. Bringing convenience are bespoke, DIY and simpler haircare systems. Natural claims are prevalent in APAC and in demand; eco claims less so (for now) but solid formats are making inroads.

In the Americas

Added value opportunities, eco/natural. Specialised NPD is targeting older women, Black men, and those facing hairloss (linked to COVID-19 or otherwise). Convenient NPD stresses use on hair or skin and the customisable. More skincare ingredients and brands are making moves in haircare. Eco and naturalness is a must, inspiring solid, concentrated and minimal ingredient NPD.

Notable innovations are tapping into wellness, diversity and anti-hairloss trends; blurring with skincare; and continuing to focus on the eco-friendly.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: eco-friendliness and naturalness remain priorities
    • [Graph] Europe vs global: hair product launches by select eco and natural claims, 12 months to February 2021
    • [Graph] Europe: hair product launches by top five fastest-growing eco and natural claims, 2016-21
    • Europe: innovations stand out by focusing on more disruptive benefits or convenient features
    • [Graph] Europe: hair product launches by select benefit/beauty-enhancing claims, 2016-17 vs 2020-21
    • [Graph] Europe: hair product launches by select convenient-focused claims, 2016-17 vs 2020-21
    • Spotlight on MEA
    • [Graph] MEA: hair product launches by top five fastest-growing claims, 2016-17 vs 2020-21
  2. ASIA PACIFIC (APAC)

    • APAC: add value with specialised, convenient and benefit-focused innovation
    • [Graph] APAC: hair products launches by select convenient-focused claims, 2016-17 vs 2020-21
    • [Graph] APAC: hair product launches by select benefit-focused claims, 2016-17 vs 2020-21
    • APAC: a review of free-from, natural and eco claims
    • [Graph] APAC: hair product launches by select natural, free-from and eco claims, 2016-17 vs 2020-21
  3. Americas

    • Americas: efficacy and convenience themes spur on innovation
    • [Graph] Americas: hair product launches by select beauty-enhancing claims, by region, 12 months to February 2021
    • [Graph] Americas: hair product launches by select convenient claims, by region, 12 months to February 2021
    • Americas: disruptive eco and natural NPD focuses on solid, tablet and waterless formats and the ultra clean
    • [Graph] Latin America: hair product launches by fastest-growing natural, free-from and eco/ethical claims, 2016-17 vs 2020-21
    • [Graph] North America: hair product launches by fastest-growing natural, free-from and eco/ethical claims, 2016-17 vs 2020-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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