Explore the latest global innovations across the haircare industry in 2023. Our global haircare market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Haircare, Styling and Color – EMEA

Brands can capitalize on recent trends in haircare focusing on scalp care by creating solution-oriented formulas that address dry, oily, or itchy scalp issues.

Meanwhile, in the hair color market, brands can innovate by targeting consumers that seek hair colors that improve hair health by using hero-caring ingredients, such as babassu oil, and bond-repair technology. Post-color holistic hair repair ranges can also expand.

Trends in Haircare Industry – APAC

Innovation in haircare products that use familiar skincare ingredients will resonate with consumers and can help brands command a higher price.

Consumers continue to link scalp care with overall hair health, with particular opportunities for anti-hair loss new product development to expand and clearly align with scalp care trends.

Innovation in Haircare, Styling and Color – Americas

Consumers in US expect more from their haircare products with particular scope for bond repair formulas to expand. Meanwhile, brands can play a supportive role in helping Black consumers care for and embrace their natural hair.

Hair strength is important to Brazilian consumers with opportunity for more NPD in this area.

To discover more about A Year of Innovation in Haircare, Styling and Colour Market Report 2023, read The Future of Haircare, Styling and Color 2022or take a look at our extensive global Haircare Market Research.

Expert Analysis from a BPC Specialist

This report, written by Dionne Officer, a leading analyst in the BPC industry, delivers in-depth commentary and analysis to highlight global innovations and trends in the haircare industry and add expert context to the numbers.

Innovation continues to focus on scalp and hair health and blur with skincare. NPD is also better targeting Black consumers who are embracing their natural hair.

Dionne Officer
BPC Innovation Analyst

Table of Contents


    • Europe: guide consumers to incorporate scalp care within their haircare routines
    • Graph 1: scalp care* haircare, styling & colour launches by sub-category, 2022-23
    • Europe: drive hair colourant use by promoting haircare benefits
    • Graph 2: hair colourant launches by select hair health/care claims, 2022-23
    • The Middle East & Africa (MEA)
    • Graph 3: haircare, styling & colour launches by the top three fastest-growing claims, 2018-19 vs 2022-23
  2. Asia Pacific (APAC)

    • Asia: create trade-up opportunities with facial skincare ingredients
    • Graph 4: haircare, styling & colour launches by select ingredients, 2022-23
    • Asia: drive interest in scalp care with anti-hairloss messaging
    • Graph 5: haircare, styling & colour launches with anti-hairloss claims, 2018-23
    • Australia & New Zealand
    • Graph 6: haircare, styling & colour launches by the top three most established claims, 2022-23
    • Graph 7: haircare, styling & colour launches by the top three fastest-growing claims, 2018-19 vs 2022-23
  3. the americas

    • North America: reduce hair damage via bond-repair technology
    • Graph 8: haircare, styling & colour launches by bond-repair claims*, 2018-23
    • North America: care for and celebrate coily and textured hair
    • Graph 9: haircare and styling launches for curly/coily hair* by select hair health claims, 2022-23
    • Latin America: focus on hair-strengthening benefits
    • Graph 10: haircare, styling & colour launches by select hair health claims, 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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