Description

Explore the latest global innovations across the household cleaners market in 2023. Our global household cleaning industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and Americas.

Innovation in Household Cleaners – EMEA

The antibacterial claim has lost momentum, as consumers have become less wary of germs post COVID.

As value has become a critical concern, brands in the household cleaners market can do more to highlight their value positioning as private labels currently lead the way in the household cleaners market.

Innovation in Household Cleaners – APAC

Time-saving approaches are prominent household cleaning trends as consumers look to uphold high cleaning standards without spending as much time doing so.

The demand for eco-friendly products in the region is currently not matched by the share of NPD focusing on such claims, in comparison to the rest of the global household cleaners market.

Innovation in Household Cleaners  – Americas

North American consumers are prioritising the simplification of household chores. More value-oriented product launches are coming at the expense of ethical and environmental claims.

In Latin America, fragrances are a significant indicator of cleanliness, so brands in the household cleaners market can use unique fragrances can help attract consumer attention.

To discover more about A Year of Innovation in Household Cleaners Market Report 2023, read The Future of Household Cleaners Market Report 2023or take a look at our extensive House and Home Market Research.

Expert Analysis from a Household Care Specialist

This report, written by Luke Santos, a leading analyst in the household sector, delivers in-depth commentary and analysis to highlight global trends and innovation in household cleaners market and add expert context to the numbers.

The cost of living crisis has led to value and convenience taking precedence, but most regions are still experiencing growth in ethical and environmental claims.

Luke Santos
Household Care and Brand Analyst

Table of Contents

  1. Europe

    • Providing value is essential during the cost of living crisis
    • Graph 1: share of new household cleaner product launches carrying economy claims, 2018-23
    • Graph 2: share of new household cleaner product launches carrying the economy claim, by private label and branded launches, 2018-23
    • Graph 3: share of new household cleaner product launches carrying ethical and environmental claims in household cleaning products, by region, 2022-23
  2. Middle EAst and Africa

    • Graph 4: share of new household cleaner product launches carrying environmentally friendly package and product claims, 2018-23
  3. APAC

    • Graph 5: share of new household cleaner product launches carrying the time/speed claim, by region, 2022-23
    • Graph 6: share of new household cleaner product launches carrying the environmentally friendly package claim, 2018-23
    • Graph 7: share of new household cleaner product launches carrying environmentally friendly packaging and environmentally friendly product claims, by region, 2022-23
  4. australia and new zealand

    • Graph 8: share of new household cleaner product launches carrying antibacterial claims, 2018-23
    • Graph 9: cumulative confirmed deaths as a result of COVID-19, 2020-22
  5. The Americas

    • North America: less emphasis on ethical and environmental claims
    • Graph 10: share of new household cleaner product launches carrying ethical and environmental claims, 2018-23
    • North America: easier cleaning methods gain traction
    • Graph 11: share of new household cleaner product launches carrying ease of use claims, 2018-23
  6. Latam

    • Graph 12: share of household cleaner product launches carrying odour neutralising claims, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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