Explore the latest global innovations across the global ice cream market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Ice Cream Innovation – EMEA

With consumers continuing to be challenged by the cost of living crisis, ice cream makers are launching products that focus on fun and reassurance. They are celebrating classic ice cream flavors and tapping into nostalgia to excite and comfort consumers.

  • 64% of UK adults agree that there should be more high-quality ice cream in classic flavors (e.g. vanilla, strawberry).

Innovation in Ice Cream – APAC

Ice cream companies are formulating better-for-you ingredients to target health-conscious consumers. Brands are also innovating around floral flavors to drive consumer engagement.

  • 84% of Thai consumers agree that ice creams that are both healthy and indulgent are appealing.

Ice Cream Innovation – Americas

Ice cream innovation is embracing a more planet-friendly and compassionate positioning to win over ethically-minded ice cream fans. Meanwhile, Latin American brands are cutting sugar content in response to consumers’ diet concerns.

  • 71% of US ice cream consumers cite flavor as the most important attribute when buying frozen treats.

To discover more about A Year of Innovation in Ice Cream Market Report 2023, read The Future of Ice Cream Market Report 2022or take a look at our extensive Global Ice Cream Market Research.

Expert Analysis from a BPC Analyst

This report, written by Amrin Walji, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight trends in the global ice cream market and add expert context to the numbers.

Ice cream innovation is focused around classic and floral flavors, and launches are striving to convey a more planet-friendly and compassionate appeal.

Amrin Walji

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: brands innovate around classic flavours
    • Graph 1: dairy-based ice cream and frozen yogurt launches, by share of flavour profile, 2021-23
    • Europe: ice cream brands embrace co-branding and product tie- ins
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: ice cream brands cater to health conscious consumers
    • Asia: floral flavours can bloom in ice cream
    • Australia and New Zealand (ANZ)
  3. the americas

    • North America: ice cream innovation embraces a more planet-friendly, compassionate positioning
    • Graph 2: ice cream launches, by share of select ethical claims, 2019-23
    • North America: chocolate flavoured ice cream caters to the heightened need for comfort food
    • Graph 3: ice cream launches, by share of flavour subgroup, 2019-23
    • Latin America
    • Graph 4: ice cream launches, by share of select minus claims, 2019-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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