Juice innovation is addressing consumer concerns about sugar content, while meeting demand for nutrient-rich and fortified recipes.

Stefania Apostol, Innovation Analyst

Table of Contents


    • Europe: juice drink brands strive to reduce sugar content
    • Graph 1: juice drink launches, by share of sugar-related claims, Jan 2016-Dec 2020
    • Europe: juice drink launches look to support the immune system
    • Europe: juice and beverage concentrate brands respond to consumer interest in sustainable packaging
    • Graph 2: beverage concentrate launches, by selected ethical claims, Jan 2016-Dec 2020
    • Middle East & Africa

    • APAC: juice producers innovate around in-demand flavours
    • Graph 3: juice drink launches, by top 10 flavours, Jan 2019-Dec 2020
    • APAC: juice drinks can improve consumers’ nutrition intake
    • Graph 4: juice drink launches, by share of vitamin/mineral fortified claims, Jan 2016-Dec 2020
    • Australia and New Zealand

    • North America: an increased share of vitamin-fortified launches target health-aware consumers
    • Graph 5: juice drink launches, by added vitamin/mineral and functional claims, Jan 2017-Dec 2020
    • North America: juice innovation focuses on clean labels
    • Latin America: kids are a bigger focus for healthier 100% juice launches
    • Graph 6: juice drink launches, by share of selected natural and sugar-related claims, Jan 2016-Dec 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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