Explore the latest global innovations across the Juice and Beverage Concentrates market in 2023. Our global juice industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Juice and Beverage Concentrates – EMEA

Sugar content has become an important consideration to juice and beverage concentrate consumers in Europe. Less-sweet flavor profiles provide a growth opportunity for the juice category as brands need to ease consumers’ ongoing concerns about the amount of sugar in juice. ‘No added sugar’ claims among European beverage concentrate launches continue to gain share, as producers look to meet consumer interest in better-for-you recipes.

Innovation in Juice and Beverage Concentrates – APAC

Consumers are increasingly scrutinizing product labels and ingredients lists. Juices and beverage concentrates with long ingredient lists have a dubious health image, so consumers are looking for more natural and healthy options. 

Beverage concentrates with no additives and no preservatives claims recorded a particularly large increase in share of launches in the year to January 2023, demonstrating efforts to convey a more clean-label image.

Innovation in Juice and Beverage Concentrates – Americas

In North America, consumers are drinking juice more often as a way to increase their vitamin intake. The growing pressure to create better-for-you recipes – particularly around vitamin and mineral fortification – is increasingly shaping brands’ innovation strategies.

To discover more about the global juice and beverage concentrates market, read our Future of Juice and Juice Drinks Market Report, or take a look at our extensive drinks industry market research.

Expert Analysis from a Specialist in the Drinks Industry

This report, written by Amrin Walji, a leading analyst in innovation in the drink sector, delivers in-depth commentary and analysis to highlight global innovation in juice and beverage concentrates, and add expert context to the numbers.

Juice producers are responding to growing interest in less-sweet flavors, while beverage concentrate brands adopt sugar reduction strategies.

Amrin Walji


Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: scope for less-sweet flavour profiles in juice drinks
    • Graph 1: launches of juice drinks, by share of flavour component group, 2018-23
    • Europe: beverage concentrate brands strive to reduce sugar content
    • Graph 2: beverage concentrate launches, by share of sugar-related claims, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: bringing new sensations to juice
    • Graph 3: juice launches, by share of flavour profile, 2018-23
    • Asia: beverage concentrate brands are addressing ingredient and additive concerns
    • Graph 4: beverage concentrate launches, by share of select natural claims, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America:  vitamin/mineral-fortified claims gain profile among juice launches
    • Graph 5: juice launches, by share of vitamin/mineral fortified claims, 2018-23
    • North America: brands address consumer demand for more sustainable offerings
    • Graph 6: juice launches, by share of package type, 2019-23
    • Latin America: beverage concentrate brands strengthen their focus on sugar-free innovation
    • Graph 7: beverage concentrate launches, by share of sugar-free claims, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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