Juice producers continue to focus on consumers’ health and nutritional needs. Meanwhile, brands are innovating around cocktail flavours and novel ingredients.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: fortification helps brands to bolster the nutritional appeal of juices
    • Graph 1: juice and beverage concentrate launches, by share of top five functional and plus claims, 2023-24
    • Europe: mocktails are emerging in the juice category
    • Graph 2: fruit/fruit flavoured still drink launches, by share of alcohol flavour component, 2019-24
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: juice brands are increasing their use of additives and preservatives
    • Asia: niche and novel flavours are emerging among juice launches
    • Graph 3: juice and beverage concentrate launches, by top 10 flavour components, 2023-24
    • Australia & New Zealand
  3. the americas

    • North America: juice brands are moving away from fruit and vegetable concentrates
    • Graph 4: juice launches, by share of made from concentrate/concentrate ingredient preparation, 2019-24
    • North America: juice brands are highlighting functional benefits
    • Graph 5: juice and beverage concentrate launches, by share of functional claim category, 2019-24
    • Latin America: juice launches explore more sustainable packaging
    • Graph 6: Latin America; fruit juice and beverage concentrate launches, by share of select claims, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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