Animal welfare claims are soaring in Europe while nutrient-boosted sausages are emerging in Asia.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: animal welfare claims soar among meat and poultry launches
    • Graph 1: meat and poultry launches, by share of ethical – animal claims, 2017-22
    • Europe: meat and poultry packaging with sustainable claims records an increased share of activity
    • Graph 2: meat and poultry launches, by share of select environmental claims, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: consumers are looking for more healthful meat and poultry options
    • Asia: meat producers are sharing the story of their ingredients and production methods
    • Graph 3: meat and poultry launches, by share of the premium claim, 2021-22
    • Australia & New Zealand
  3. the americas

    • North America: meat producers celebrate local ingredient sourcing
    • Graph 4: meat and poultry launches, by import status, 2017-22
    • North America: premium claims record an increased share of launch activity
    • Graph 5: meat and poultry launches, by premium and economy claim, 2017-22
    • Latin America: ethical and sustainable claims are emerging in the region
    • Graph 6: meat and poultry launches, by share of select ethical and environmental claims, 2017-18 vs 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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